Mehr ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"Gesetzliche Vorgaben, Globalisierung, Branding, Informationsflut: Christina Vaih-Baur und Sonja Kastner zeigen in ihrem neuen Buch \"Verpackungsmarketing\" deutlich, dass die Rolle der Verpackung f\u00fcr die Markenkommunikation immer wichtiger wird. F\u00fcr viele Hersteller hat das f\u00fcnfte \"P\", also die Verpackung, den gleichen Stellenwert wie die vier klassischen \"P's\": Produkt, Promotion, Preis und Ort. Die Vorteile des Kartons: Er f\u00fchlt sich gut an und ist authentisch.<\/p>\n
Mehr ...<\/a><\/p>","protected":false},"author":1,"featured_media":241807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42],"tags":[45],"class_list":["post-241806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","tag-experts-it"],"yoast_head":"\nPackaging as a marketing instrument - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/de\/packaging-as-a-marketing-instrument\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging as a marketing instrument - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"Legal requirements, globalisation, branding, information overload: in their latest book \u201cPackaging Marketing\u201c Christina Vaih-Baur and Sonja Kastner clearly demonstrate that the role of packaging is increasing in importance for brand communication. For many manufacturers the fifth \u201cP\u201c , equals packaging, is of the same significance as the four classic \u201dP\u2019s\u201c : Product, Promotion, Price and Place. 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