{"id":241788,"date":"2011-10-25T00:00:00","date_gmt":"2011-10-24T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/the-origin-of-brands\/"},"modified":"2021-11-07T16:12:44","modified_gmt":"2021-11-07T16:12:44","slug":"the-origin-of-brands","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/de\/the-origin-of-brands\/","title":{"rendered":"Der Ursprung der Marken"},"content":{"rendered":"<p>Unter dem Titel \"Die Geschichte der Marken\" hat Hans-Georg B\u00f6cher in einem opulent gestalteten Band einen Ausflug in die Geschichte der Markenverpackung unternommen. Er zeigt, dass die Entwicklung von Marken ohne die Kartonage kaum denkbar ist. Noch heute ist sie der wichtigste Tr\u00e4ger der Markenbotschaft.<\/p>\n<p><a href='\/files\/file_manager\/press_1011\/p_1011_bo_e.html' target='_blank' rel=\"noopener\">Mehr ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Unter dem Titel \"Die Geschichte der Marken\" hat Hans-Georg B\u00f6cher in einem opulent gestalteten Band einen Ausflug in die Geschichte der Markenverpackung unternommen. Er zeigt, dass die Entwicklung von Marken ohne die Kartonage kaum denkbar ist. Noch heute ist sie der wichtigste Tr\u00e4ger der Markenbotschaft.<\/p>\n<p><a href='\/files\/file_manager\/press_1011\/p_1011_bo_e.html' target='_blank' rel=\"noopener\">Mehr ...<\/a><\/p>","protected":false},"author":1,"featured_media":241789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79],"tags":[45],"class_list":["post-241788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","tag-experts-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Origin of Brands - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/de\/the-origin-of-brands\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Origin of Brands - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"Under the title &quot;The History of Brands,&quot; Hans-Georg B\u00f6cher has undertaken in an opulently designed volume an excursion into the history of brand packaging. 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