{"id":241774,"date":"2012-01-30T00:00:00","date_gmt":"2012-01-30T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/scenario-2012\/"},"modified":"2021-11-07T16:12:00","modified_gmt":"2021-11-07T16:12:00","slug":"scenario-2012","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/de\/scenario-2012\/","title":{"rendered":"Szenario 2012"},"content":{"rendered":"<p>Ein Megatrend hat dieses Jahrzehnt dominiert: die Digitalisierung der Marketingkommunikation. Derzeit sind viele der Anwendungen noch eigenst\u00e4ndig, aber in Zukunft k\u00f6nnten sie durchaus miteinander verkn\u00fcpft werden. Neben der Digitalisierung werden die beiden anderen gro\u00dfen Trends 2012 sein: Rabatte und Nachhaltigkeit. Ein Szenario f\u00fcr 2012 f\u00fcr die Verpackungsindustrie, zusammengestellt von Pro Carton.<\/p>\n<p><a href='\/files\/file_manager\/press_0112\/p_0112_scn_e.html' target='_blank' rel=\"noopener\">Mehr ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Ein Megatrend hat dieses Jahrzehnt dominiert: die Digitalisierung der Marketingkommunikation. Derzeit sind viele der Anwendungen noch eigenst\u00e4ndig, aber in Zukunft k\u00f6nnten sie durchaus miteinander verkn\u00fcpft werden. Neben der Digitalisierung werden die beiden anderen gro\u00dfen Trends 2012 sein: Rabatte und Nachhaltigkeit. Ein Szenario f\u00fcr 2012 f\u00fcr die Verpackungsindustrie, zusammengestellt von Pro Carton.<\/p>\n<p><a href='\/files\/file_manager\/press_0112\/p_0112_scn_e.html' target='_blank' rel=\"noopener\">Mehr ...<\/a><\/p>","protected":false},"author":1,"featured_media":241775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[45],"class_list":["post-241774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends","tag-experts-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Scenario 2012 - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/de\/scenario-2012\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scenario 2012 - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"One megatrend has dominated this decade: the digitalisation of marketing communications. At present many of the applications are still stand-alone, but they may well be linked in future. In addition to digitalisation, the other two major trends in 2012 will be: discounts and sustainability. 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