{"id":241756,"date":"2012-04-27T00:00:00","date_gmt":"2012-04-26T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/packaging-a-medium-in-the-digital-age\/"},"modified":"2021-11-07T16:10:32","modified_gmt":"2021-11-07T16:10:32","slug":"packaging-a-medium-in-the-digital-age","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/de\/packaging-a-medium-in-the-digital-age\/","title":{"rendered":"Verpackung: ein Medium im digitalen Zeitalter"},"content":{"rendered":"<p>Der 9. Pro Carton Kongress pr\u00e4sentierte eine F\u00fclle von neuen Erkenntnissen: Verpackungen gewinnen im digitalen Zeitalter noch mehr an Bedeutung. Kunden wollen die Verpackung sehen - auch wenn sie \u00fcber das Internet kaufen - und f\u00fchlen! Und fast jeder, der ein Smartphone besitzt, will die Informationen auf dem Produkt scannen. Das Angebot hinter dem gescannten Produkt variiert je nach Branche und Produkt. Aber eine gute Kampagne kann den Umsatz erheblich steigern.<\/p>\n<p><a href='\/files\/file_manager\/press_0412\/p_0412_co_e.htm' target='_blank' rel=\"noopener\">Mehr ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Der 9. Pro Carton Kongress pr\u00e4sentierte eine F\u00fclle von neuen Erkenntnissen: Verpackungen gewinnen im digitalen Zeitalter noch mehr an Bedeutung. Kunden wollen die Verpackung sehen - auch wenn sie \u00fcber das Internet kaufen - und f\u00fchlen! Und fast jeder, der ein Smartphone besitzt, will die Informationen auf dem Produkt scannen. Das Angebot hinter dem gescannten Produkt variiert je nach Branche und Produkt. Aber eine gute Kampagne kann den Umsatz erheblich steigern.<\/p>\n<p><a href='\/files\/file_manager\/press_0412\/p_0412_co_e.htm' target='_blank' rel=\"noopener\">Mehr ...<\/a><\/p>","protected":false},"author":1,"featured_media":241757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[37],"class_list":["post-241756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends","tag-events-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Packaging: a medium in the digital age - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/de\/packaging-a-medium-in-the-digital-age\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging: a medium in the digital age - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"The 9. Pro Carton Congress presented a fill of new knowledge: packaging is gaining even more importance in the digital age. Customers want to see the packaging \u2013 even if they buy via the Internet \u2013 and feel it! And nearly everyone with a smartphone wants to scan information on the product. The offer behind the scanned varies, depending on the business sector and the product. 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