Mehr ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"\"Die Verpackung muss als Werbespot im Regal fungieren, wir sprechen daher von Packvertising. 80 Prozent der Produkte im Supermarkt werden kommunikativ nicht durch TV, Plakate oder Anzeigen unterst\u00fctzt. Hier muss die Verpackung relevante und differenzierende Akzente setzen\", sagt Dr. Christian Scheier, Gesch\u00e4ftsf\u00fchrer der decode Marketingberatung. Pro Carton befragte ihn.<\/p>\n
Mehr ...<\/a><\/p>","protected":false},"author":1,"featured_media":241737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42],"tags":[45],"class_list":["post-241736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","tag-experts-it"],"yoast_head":"\nStrategic packaging with Packvertising - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/de\/strategic-packaging-with-packvertising\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic packaging with Packvertising - Pro Carton\" \/>\n<meta property=\"og:description\" content=\""Packaging needs to act as an advertising spot on the shelf, we therefore speak of Packvertising. 80 per cent of products in supermarkets are not supported by TV, posters or ads in terms of communication. 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