{"id":241698,"date":"2013-04-29T00:00:00","date_gmt":"2013-04-28T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/battle-of-the-shelves\/"},"modified":"2021-11-07T16:06:44","modified_gmt":"2021-11-07T16:06:44","slug":"battle-of-the-shelves","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/de\/battle-of-the-shelves\/","title":{"rendered":"Schlacht der Regale"},"content":{"rendered":"<p>Das Wachstum des Haarpflegemarktes hat sich erheblich verlangsamt. Die gr\u00f6\u00dften Chancen, auf den entwickelten M\u00e4rkten in Europa und den USA Fu\u00df zu fassen, bieten Haarcolorationen. Die gro\u00dfen Anbieter in diesem Marktsegment wetteifern um die Vorherrschaft in den Regalen. Sie bevorzugen die Kartonverpackung, da sich diese offenbar besser verkauft als jede andere Verpackungsart.<\/p>\n<p><a href='https:\/\/www.procarton.com\/files\/file_manager\/press_0413\/p_0413_hc_e.html' target='_blank' rel=\"noopener\">Mehr ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Das Wachstum des Haarpflegemarktes hat sich erheblich verlangsamt. Die gr\u00f6\u00dften Chancen, auf den entwickelten M\u00e4rkten in Europa und den USA Fu\u00df zu fassen, bieten Haarcolorationen. Die gro\u00dfen Anbieter in diesem Marktsegment wetteifern um die Vorherrschaft in den Regalen. Sie bevorzugen die Kartonverpackung, da sich diese offenbar besser verkauft als jede andere Verpackungsart.<\/p>\n<p><a href='https:\/\/www.procarton.com\/files\/file_manager\/press_0413\/p_0413_hc_e.html' target='_blank' rel=\"noopener\">Mehr ...<\/a><\/p>","protected":false},"author":1,"featured_media":241699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79],"tags":[45],"class_list":["post-241698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","tag-experts-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Battle of the shelves - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/de\/battle-of-the-shelves\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Battle of the shelves - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"Growth of the haircare market has slowed down considerably. The biggest opportunities for gaining ground in the developed markets of Europe and the USA are hair colourations. The major players in this market segment vie for dominance on the shelf. And prefer carton packaging\u2013 as this apparently sells better than any other type of packaging. More ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.procarton.com\/de\/battle-of-the-shelves\/\" \/>\n<meta property=\"og:site_name\" content=\"Pro Carton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/procartondesignaward\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-04-28T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-07T16:06:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/loreal3_m.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"esterling@admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:site\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"esterling@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/battle-of-the-shelves\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/battle-of-the-shelves\\\/\"},\"author\":{\"name\":\"esterling@admin\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/872a075145d2c38578ff4eed7d481251\"},\"headline\":\"Battle of the shelves\",\"datePublished\":\"2013-04-28T23:00:00+00:00\",\"dateModified\":\"2021-11-07T16:06:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/battle-of-the-shelves\\\/\"},\"wordCount\":60,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/battle-of-the-shelves\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/loreal3_m.jpg\",\"keywords\":[\"Experts\"],\"articleSection\":[\"Brands &amp; Markets\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.procarton.com\\\/es\\\/battle-of-the-shelves\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/battle-of-the-shelves\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/battle-of-the-shelves\\\/\",\"name\":\"Battle of the shelves - Pro Carton\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/battle-of-the-shelves\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/battle-of-the-shelves\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/loreal3_m.jpg\",\"datePublished\":\"2013-04-28T23:00:00+00:00\",\"dateModified\":\"2021-11-07T16:06:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/battle-of-the-shelves\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.procarton.com\\\/es\\\/battle-of-the-shelves\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/battle-of-the-shelves\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/loreal3_m.jpg\",\"contentUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/loreal3_m.jpg\",\"width\":200,\"height\":200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/battle-of-the-shelves\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.procarton.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Battle of the shelves\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/\",\"name\":\"Pro Carton\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\",\"name\":\"ProCarton\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo-mit-slogan.jpg\",\"contentUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo-mit-slogan.jpg\",\"width\":422,\"height\":519,\"caption\":\"ProCarton\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/procartondesignaward\\\/\",\"https:\\\/\\\/x.com\\\/pro_carton\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/872a075145d2c38578ff4eed7d481251\",\"name\":\"esterling@admin\",\"sameAs\":[\"https:\\\/\\\/www.procarton.com\"],\"url\":\"https:\\\/\\\/www.procarton.com\\\/de\\\/author\\\/esterlingadmin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kampf der Regale - Pro Carton","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.procarton.com\/de\/battle-of-the-shelves\/","og_locale":"de_DE","og_type":"article","og_title":"Battle of the shelves - Pro Carton","og_description":"Growth of the haircare market has slowed down considerably. The biggest opportunities for gaining ground in the developed markets of Europe and the USA are hair colourations. The major players in this market segment vie for dominance on the shelf. And prefer carton packaging\u2013 as this apparently sells better than any other type of packaging. More ...","og_url":"https:\/\/www.procarton.com\/de\/battle-of-the-shelves\/","og_site_name":"Pro Carton","article_publisher":"https:\/\/www.facebook.com\/procartondesignaward\/","article_published_time":"2013-04-28T23:00:00+00:00","article_modified_time":"2021-11-07T16:06:44+00:00","og_image":[{"width":200,"height":200,"url":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/loreal3_m.jpg","type":"image\/jpeg"}],"author":"esterling@admin","twitter_card":"summary_large_image","twitter_creator":"@pro_carton","twitter_site":"@pro_carton","twitter_misc":{"Verfasst von":"esterling@admin"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.procarton.com\/es\/battle-of-the-shelves\/#article","isPartOf":{"@id":"https:\/\/www.procarton.com\/es\/battle-of-the-shelves\/"},"author":{"name":"esterling@admin","@id":"https:\/\/www.procarton.com\/es\/#\/schema\/person\/872a075145d2c38578ff4eed7d481251"},"headline":"Battle of the shelves","datePublished":"2013-04-28T23:00:00+00:00","dateModified":"2021-11-07T16:06:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.procarton.com\/es\/battle-of-the-shelves\/"},"wordCount":60,"commentCount":0,"publisher":{"@id":"https:\/\/www.procarton.com\/es\/#organization"},"image":{"@id":"https:\/\/www.procarton.com\/es\/battle-of-the-shelves\/#primaryimage"},"thumbnailUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/loreal3_m.jpg","keywords":["Experts"],"articleSection":["Brands &amp; Markets"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.procarton.com\/es\/battle-of-the-shelves\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.procarton.com\/es\/battle-of-the-shelves\/","url":"https:\/\/www.procarton.com\/es\/battle-of-the-shelves\/","name":"Kampf der Regale - Pro Carton","isPartOf":{"@id":"https:\/\/www.procarton.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.procarton.com\/es\/battle-of-the-shelves\/#primaryimage"},"image":{"@id":"https:\/\/www.procarton.com\/es\/battle-of-the-shelves\/#primaryimage"},"thumbnailUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/loreal3_m.jpg","datePublished":"2013-04-28T23:00:00+00:00","dateModified":"2021-11-07T16:06:44+00:00","breadcrumb":{"@id":"https:\/\/www.procarton.com\/es\/battle-of-the-shelves\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.procarton.com\/es\/battle-of-the-shelves\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.procarton.com\/es\/battle-of-the-shelves\/#primaryimage","url":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/loreal3_m.jpg","contentUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/loreal3_m.jpg","width":200,"height":200},{"@type":"BreadcrumbList","@id":"https:\/\/www.procarton.com\/es\/battle-of-the-shelves\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.procarton.com\/"},{"@type":"ListItem","position":2,"name":"Battle of the shelves"}]},{"@type":"WebSite","@id":"https:\/\/www.procarton.com\/es\/#website","url":"https:\/\/www.procarton.com\/es\/","name":"Pro Carton","description":"","publisher":{"@id":"https:\/\/www.procarton.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.procarton.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.procarton.com\/es\/#organization","name":"ProCarton","url":"https:\/\/www.procarton.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.procarton.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/06\/logo-mit-slogan.jpg","contentUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/06\/logo-mit-slogan.jpg","width":422,"height":519,"caption":"ProCarton"},"image":{"@id":"https:\/\/www.procarton.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/procartondesignaward\/","https:\/\/x.com\/pro_carton"]},{"@type":"Person","@id":"https:\/\/www.procarton.com\/es\/#\/schema\/person\/872a075145d2c38578ff4eed7d481251","name":"esterling@admin","sameAs":["https:\/\/www.procarton.com"],"url":"https:\/\/www.procarton.com\/de\/author\/esterlingadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/posts\/241698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/comments?post=241698"}],"version-history":[{"count":1,"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/posts\/241698\/revisions"}],"predecessor-version":[{"id":266199,"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/posts\/241698\/revisions\/266199"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/media\/241699"}],"wp:attachment":[{"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/media?parent=241698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/categories?post=241698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/tags?post=241698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}