Mehr ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"In seinem ersten Leben war Lars Wallentin fast 40 Jahre lang f\u00fcr die Entwicklung von kreativen Designl\u00f6sungen f\u00fcr strategische Marken wie Nestl\u00e9, Nescaf\u00e9, Maggi, Buitoni, Nesquik oder KitKat verantwortlich. Heute ist er eine Referenz f\u00fcr viele junge Marketingfachleute. Seine Methode, die in seinem Unterricht deutlich zum Ausdruck kommt, l\u00e4sst sich in drei Worten zusammenfassen: vereinfachen, \u00fcberraschen und Synergien schaffen. Pro Carton sprach mit ihm dar\u00fcber, was Karton- und Faltschachtelhersteller tun sollten, \u00fcber die Verpackungslieferkette und die Kommunikation \u00fcber Verpackungen.<\/p>\n
\u00a0<\/p>\n
Mehr ...<\/a><\/p>","protected":false},"author":1,"featured_media":241695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[45],"class_list":["post-241694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends","tag-experts-it"],"yoast_head":"\nSimplify and Surprise! - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/de\/simplify-and-surprise\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Simplify and Surprise! - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"In his first life, Lars Wallentin was responsible, during almost 40 years, for the development of creative design solutions for the strategic brands such as Nestl\u00e9, Nescaf\u00e9, Maggi, Buitoni, Nesquik or KitKat. 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