Mehr ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"In einer Studie im Auftrag von Pro Carton hat das Marktforschungsinstitut Pointlogic im vergangenen Jahr gezeigt, dass Verpackungen ein Medium sind, wie Zeitungen, Radio oder Fernsehen. Jetzt wurde die Studie noch einmal ausgewertet, insbesondere im Hinblick auf Digital Natives und Impulsk\u00e4ufer. Das Ergebnis: Auch die \"Digital Natives\" legen gro\u00dfen Wert auf die Verpackung, fokussieren mehr auf Marken und sprechen mehr \u00fcber Produkte.<\/p>\n
Mehr ...<\/a><\/p>","protected":false},"author":1,"featured_media":241688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[51],"class_list":["post-241687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends","tag-studies"],"yoast_head":"\nPackaging in a digital age - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/de\/packaging-in-a-digital-age\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging in a digital age - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"In a study conducted on behalf of Pro Carton last year, the market research agency Pointlogic showed that packages are a medium, like newspapers, radio or TV. 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