{"id":241671,"date":"2014-01-17T00:00:00","date_gmt":"2014-01-17T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/new-technology-new-pro-carton-website\/"},"modified":"2021-11-07T16:04:51","modified_gmt":"2021-11-07T16:04:51","slug":"new-technology-new-pro-carton-website","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/de\/new-technology-new-pro-carton-website\/","title":{"rendered":"Neue Technologie - neue Pro Carton Website"},"content":{"rendered":"<p style=\"font-weight: bold; color: #000000;\">Das Verbraucherverhalten \u00e4ndert sich, da immer mehr Verbraucher einen digitalen Lebensstil annehmen. In diesem Zusammenhang spielt die Verpackung eine sehr wichtige Rolle bei der Vermittlung von Qualit\u00e4t und Markenwerten eines Produkts, zun\u00e4chst auf dem Bildschirm und dann zu Hause, wenn das physische Produkt geliefert wird.<\/p>\n<p style=\"font-weight: bold; color: #000000;\">Heute stellt Pro Carton eine neue Website vor, die zeigt, wie Kartonverpackungen das ideale Medium f\u00fcr diese Rolle sind, indem sie intelligente, kreative und innovative Verpackungsl\u00f6sungen auf einem nachhaltigen Substrat erm\u00f6glichen.<\/p>\n<p>Neue Technologien ver\u00e4ndern die Art und Weise, wie Verbraucher Verpackungen sehen. Die Verbraucher sehen in der Verpackung nicht nur ein Schaufenster und ein Transportmittel f\u00fcr Waren, sondern zunehmend auch Innovationen, die ein hohes Ma\u00df an Interaktion und Engagement bieten<\/p>\n<p>Einzelh\u00e4ndler, Markeninhaber und Lieferanten suchen nach M\u00f6glichkeiten, darauf zu reagieren:<\/p>\n<ul>\n<li>Die Verbraucher besch\u00e4ftigen sich mit verpackten Produkten, die digitale Ger\u00e4te tragen, die interessante Inhalte liefern<\/li>\n<li>Die n\u00e4chste Generation der Produktidentifizierung, die \u00fcber den Strichcode hinausgeht, erm\u00f6glicht es, detailliertere Informationen auf der Verpackung anzubringen, was der Lieferkette mehr Kontrolle und dem Verbraucher mehr Personalisierung bietet.<\/li>\n<li>Verpackungen als physisches Liefersystem f\u00fcr die digitale Welt, das auf verantwortungsvoll bewirtschafteten Rohstoffen basiert<\/li>\n<\/ul>\n<p>Die Kaufgewohnheiten der Verbraucher m\u00f6gen von der digitalen Welt beeinflusst sein, aber sobald sie das verpackte Produkt vor sich haben, wollen sie ein gutes Erlebnis beim Umgang damit haben. Das muss die Verpackung sein:<\/p>\n<ul>\n<li>Leicht zu \u00f6ffnen und zu schlie\u00dfen<\/li>\n<li>Informativ<\/li>\n<li>Attraktiv und repr\u00e4sentativ<\/li>\n<li>Sch\u00fctzen und bewahren Sie den Inhalt<\/li>\n<li>Leicht zu entsorgen<\/li>\n<\/ul>\n<p>Kartons k\u00f6nnen all diese Eigenschaften sowie weitere L\u00f6sungen bieten, die durch neue Technologien vorangetrieben werden und sowohl dem Markeninhaber und Einzelh\u00e4ndler als auch dem Verbraucher zugute kommen. Zum Beispiel:<\/p>\n<ul>\n<li>Lebensmittelsicherheit durch die Verwendung von f\u00fcr den Kontakt mit Lebensmitteln zugelassenen Zusatzstoffen und anderen Rohstoffen, migrationsarmen Druckfarben, Barrieren und Beschichtungen, sofern erforderlich<\/li>\n<li>Systeme zur Bek\u00e4mpfung von F\u00e4lschungen, z. B. auf Arzneimittelkartons<\/li>\n<\/ul>\n<p>Neue Technologien, die durch die digitale Welt erm\u00f6glicht werden, k\u00f6nnen auf Kartonverpackungen angewendet werden, was diese neuen Entwicklungen \u00f6koeffizienter macht, da Karton wiederverwertbar und recycelbar ist und immer leichter wird, so dass immer leichtere Verpackungen immer h\u00f6here Anforderungen erf\u00fcllen.<\/p>\n<p>Die ressourceneffiziente und aus einem nat\u00fcrlichen Rohstoff hergestellte Kartonverpackung kann dazu beitragen, in der Lieferkette Wert, Komfort und Nachhaltigkeit zu schaffen und gleichzeitig die neuen digitalen Technologien zu nutzen, die derzeit von Markeninhabern und Einzelh\u00e4ndlern erforscht werden.<\/p>\n<p><span class=\"Stil5\" style=\"font-style: italic;\">F\u00fcr weitere Informationen dar\u00fcber, wie Kartons digitale und andere neue Technologien nachhaltig unterst\u00fctzen, klicken Sie bitte auf<a style=\"color: #006600;\" href=\"http:\/\/new-technology.procarton.com\/\" target=\"_blank\" rel=\"noopener\">\u00a0http:\/\/new-technology.procarton.com\/<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Das Verbraucherverhalten \u00e4ndert sich, da immer mehr Verbraucher einen digitalen Lebensstil annehmen.  In diesem Zusammenhang spielt die Verpackung eine sehr wichtige Rolle bei der Vermittlung der Qualit\u00e4t und der Markenwerte eines Produkts, zun\u00e4chst auf dem Bildschirm und dann zu Hause, wenn das physische Produkt geliefert wird.Das Verbraucherverhalten \u00e4ndert sich, da immer mehr Verbraucher einen digitalen Lebensstil annehmen. In diesem Zusammenhang spielt die Verpackung eine sehr wichtige Rolle bei der Vermittlung der Qualit\u00e4t und der Markenwerte eines Produkts, zun\u00e4chst auf dem Bildschirm und dann zu Hause, wenn das physische Produkt geliefert wird.<br \/>\nHeute stellt Pro Carton eine neue Website vor, die zeigt, wie Kartonverpackungen das ideale Medium f\u00fcr diese Rolle sind, indem sie intelligente, kreative und innovative Verpackungsl\u00f6sungen auf einem nachhaltigen Substrat erm\u00f6glichen.<\/p>","protected":false},"author":1,"featured_media":241672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[52],"tags":[],"class_list":["post-241671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Technology \u2013 new Pro Carton website - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/de\/new-technology-new-pro-carton-website\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Technology \u2013 new Pro Carton website - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"Consumer behaviour is changing as more consumers adopt a digital life-style. 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