{"id":266993,"date":"2021-11-11T09:56:53","date_gmt":"2021-11-11T09:56:53","guid":{"rendered":"https:\/\/www.procarton.com\/?page_id=266993"},"modified":"2025-03-07T20:15:35","modified_gmt":"2025-03-07T20:15:35","slug":"strategy","status":"publish","type":"page","link":"https:\/\/www.procarton.com\/de\/members\/marketing-communications\/strategy\/","title":{"rendered":"Strategie"},"content":{"rendered":"<div class=\"av-animated-generic top-to-bottom flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-0  el_before_av_three_fourth  avia-builder-el-first\" style='border-radius:0px; '>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<h3>Pro Carton ist der europ\u00e4ische Verband der Karton- und Faltschachtelhersteller.<\/h3>\n<p>Wir werden von Zulieferern der jeweiligen Branchen unterst\u00fctzt. Wir arbeiten eng mit anderen Verb\u00e4nden zusammen, mit dem gemeinsamen Ziel, Karton und Faltschachtelverpackungsl\u00f6sungen zur bevorzugten Verpackungswahl f\u00fcr Markeninhaber, Einzelh\u00e4ndler und Verbraucher zu machen.<\/p>\n<h4>Pro Carton Ziele und Aktivit\u00e4ten<\/h4>\n<p>Wir werden die Verwendung von Karton und Faltschachteln als modernes, funktionelles, attraktives und nachhaltiges Verpackungsmaterial f\u00f6rdern. Die nat\u00fcrliche und bevorzugte Wahl f\u00fcr verantwortungsbewusste Nutzer.<\/p>\n<p><strong>Wir interagieren aktiv mit den Akteuren in der Wertsch\u00f6pfungskette der Faltschachtelverpackung:<\/strong><\/p>\n<ul>\n<li>Markeninhaber<\/li>\n<li>Handel<\/li>\n<li>Verbraucher<\/li>\n<li>Verwerter<\/li>\n<li>Einrichtungen<\/li>\n<li>Medien<\/li>\n<li>Andere Verb\u00e4nde<\/li>\n<\/ul>\n<p>Wir versprechen, dass wir f\u00fcr die Medien und die Gesetzgebung eine Anlaufstelle f\u00fcr Fragen zu Karton und Faltschachtel sein werden.<\/p>\n<p>Wir sind die Vernetzungsplattform f\u00fcr alle Partner der Wertsch\u00f6pfungskette.<\/p>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_three_fourth  flex_column_div av-zero-column-padding first  avia-builder-el-2  el_after_av_one_full  el_before_av_one_fourth  column-top-margin\" style='border-radius:0px; '>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p><a href=\"https:\/\/www.procarton.com\/members\/marketing-communications\/\" target=\"_blank\" rel=\"noopener\"><strong>Unser <\/strong><strong>Forschung und Studien zeigen<\/strong><strong>:<\/strong><\/a><\/p>\n<ul>\n<li>Die Verbraucher auf Verpackungsmaterial auf Faserbasis, da es aus erneuerbaren Ressourcen hergestellt, biologisch abbaubar und vollst\u00e4ndig recycelbar ist.<\/li>\n<li>Mit einer Recyclingquote von 83,2% zeigen die Verbraucher in der EU ihr Vertrauen in das effektivste und vertrauensw\u00fcrdigste Sammel-, Sortier- und Recyclingsystem, das es gibt<\/li>\n<li>Das macht Faltschachteln und Karton zur nat\u00fcrlichen Wahl f\u00fcr nachhaltige Verpackungen<\/li>\n<li>9 von 10 Europ\u00e4ern w\u00fcrden sich f\u00fcr Karton entscheiden, wenn sie die Wahl zwischen einer Kunststoff- und einer Kartonverpackung f\u00fcr dasselbe Produkt h\u00e4tten<\/li>\n<li>Dies macht das Verpackungsmaterial Faltschachtel zu einem wichtigen Markenmanager f\u00fcr Nachhaltigkeitsf\u00fchrer<\/li>\n<\/ul>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_one_fourth  flex_column_div av-zero-column-padding   avia-builder-el-4  el_after_av_three_fourth  avia-builder-el-last  column-top-margin\" style='border-radius:0px; '>\n<div  class='avia-image-container  av-styling-    avia-builder-el-5  avia-builder-el-no-sibling  avia-align-center'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  >\n<div class='avia-image-container-inner'>\n<div class='avia-image-overlay-wrap'><img decoding=\"async\" width=\"2560\" height=\"1703\" class='wp-image-264806 avia-img-lazy-loading-not-264806 avia_image' src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/10\/Recovery-and-Recycling-page-shutterstock_510078571-scaled.jpg\" alt='' title='Verwertung und Recycling'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/10\/Recovery-and-Recycling-page-shutterstock_510078571-scaled.jpg 2560w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/10\/Recovery-and-Recycling-page-shutterstock_510078571-300x200.jpg 300w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/10\/Recovery-and-Recycling-page-shutterstock_510078571-1030x685.jpg 1030w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/10\/Recovery-and-Recycling-page-shutterstock_510078571-768x511.jpg 768w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/10\/Recovery-and-Recycling-page-shutterstock_510078571-1536x1022.jpg 1536w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/10\/Recovery-and-Recycling-page-shutterstock_510078571-2048x1363.jpg 2048w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/10\/Recovery-and-Recycling-page-shutterstock_510078571-18x12.jpg 18w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/10\/Recovery-and-Recycling-page-shutterstock_510078571-1500x998.jpg 1500w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/10\/Recovery-and-Recycling-page-shutterstock_510078571-705x469.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":266973,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-266993","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategy - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/de\/members\/marketing-communications\/strategy\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategy - Pro Carton\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.procarton.com\/de\/members\/marketing-communications\/strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Pro Carton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/procartondesignaward\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-07T20:15:35+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/members\\\/marketing-communications\\\/strategy\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/members\\\/marketing-communications\\\/strategy\\\/\",\"name\":\"Strategy - Pro Carton\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#website\"},\"datePublished\":\"2021-11-11T09:56:53+00:00\",\"dateModified\":\"2025-03-07T20:15:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/members\\\/marketing-communications\\\/strategy\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.procarton.com\\\/members\\\/marketing-communications\\\/strategy\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/members\\\/marketing-communications\\\/strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.procarton.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Members Area\",\"item\":\"https:\\\/\\\/www.procarton.com\\\/members\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing &#038; 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