{"id":258512,"date":"2021-03-16T13:03:32","date_gmt":"2021-03-16T13:03:32","guid":{"rendered":"\/awards\/european-carton-excellence-award\/2010\/jury\/"},"modified":"2022-01-10T09:44:57","modified_gmt":"2022-01-10T09:44:57","slug":"jury","status":"publish","type":"page","link":"https:\/\/www.procarton.com\/de\/awards\/european-carton-excellence-award\/2010-2\/jury\/","title":{"rendered":"Jury"},"content":{"rendered":"<p><br \/>Ein leichter R\u00fcckgang der Anmeldungen in diesem Jahr erwies sich als unerheblich, da die Qualit\u00e4t der eingereichten Kartons der von 2009 entsprach und m\u00f6glicherweise sogar besser war.<\/p>\r\n\r\n\r\n\r\n<p>Eine M\u00f6glichkeit, die Qualit\u00e4t der Beitr\u00e4ge anzuerkennen, besteht darin, dass sich die Juroren nicht einig sind, wer in die engere Wahl kommt. Dies geschah in einer Reihe von Kategorien, und es folgte eine Debatte \u00fcber die individuellen Vorz\u00fcge jeder in die engere Wahl genommenen Faltschachtel.<\/p>\r\n\r\n\r\n\r\n<p>Wie bereits erw\u00e4hnt, sind die besten Kartons nicht unbedingt die komplexesten. Die Einfachheit der Konstruktion, die Attraktivit\u00e4t f\u00fcr den Verbraucher, die Interaktion mit dem Verbraucher, die Wirkung im Regal und die Einfachheit der Herstellung sind nur einige der Faktoren, die wir ber\u00fccksichtigen. Auch wenn Premium-Packungen oft beeindruckend sind, m\u00fcssen wir dar\u00fcber hinaus schauen und die individuellen Qualit\u00e4ten jeder Packung unabh\u00e4ngig vom Wert des darin enthaltenen Produkts bestimmen.<\/p>\r\n\r\n\r\n\r\n<p>Am beeindruckendsten waren die Kartons, bei denen die Grafik vollst\u00e4ndig durchdacht war, denn sie zeigten, dass ein integriertes grafisches und strukturelles Design als Teil der Markenkommunikation \u00e4u\u00dferst wirkungsvoll sein kann. Kartons, die auf den ersten Blick extrem auff\u00e4llig waren, wurden in der Hand noch beeindruckender und noch beeindruckender, als wir sie zerlegten, um ein besseres Verst\u00e4ndnis f\u00fcr die Idee dahinter zu bekommen.<\/p>\r\n\r\n\r\n\r\n<p>Die Weltwirtschaft wurde wieder einmal zu Recht erw\u00e4hnt, und dies hat dazu gef\u00fchrt, dass einige Markeninhaber aus verschiedenen Gr\u00fcnden der Effizienz oder zur Verringerung der Kartonmenge von anderen Materialien auf Karton umgestiegen sind. Dies sollte jedoch nicht vergessen werden und mit dem Trend, dass die Verbraucher nachhaltigere Verpackungen fordern, gekoppelt werden - es l\u00e4sst die Markeninhaber in den Augen ihrer Verbraucher auch gut aussehen. Diese Verbraucher sind sich der Auswirkungen von Verpackungen auf die Umwelt sehr wohl bewusst, und die Kartonindustrie ist am besten in der Lage, dieser Forderung gerecht zu werden.<\/p>\r\n\r\n\r\n\r\n<p><em>Satkar Gidda<br \/>London September 2010<\/em><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\">\r\n<figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"898\" height=\"1181\" class=\"wp-image-258400 size-full\" src=\"\/wp-content\/uploads\/2021\/03\/satkar_gidda_neu.jpg\" alt=\"\" srcset=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/03\/satkar_gidda_neu.jpg 898w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/03\/satkar_gidda_neu-228x300.jpg 228w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/03\/satkar_gidda_neu-783x1030.jpg 783w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/03\/satkar_gidda_neu-768x1010.jpg 768w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/03\/satkar_gidda_neu-9x12.jpg 9w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/03\/satkar_gidda_neu-536x705.jpg 536w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" \/><\/figure>\r\n<div class=\"wp-block-media-text__content\">\r\n<h3 class=\"wp-block-heading\">SATKAR GIDDA<\/h3>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">VORSITZENDER DER JURY<\/h4>\r\n\r\n\r\n\r\n<p>Satkar Gidda hat Betriebswirtschaft und Marketing studiert und war sechs Jahre lang in den Bereichen Vertrieb, Handelsmarketing und Markenmarketing f\u00fcr RHM Foods und Nestle t\u00e4tig, gefolgt von 30 Jahren als Vertriebs- und Marketingdirektor von SiebertHead, dem am l\u00e4ngsten bestehenden Beratungsunternehmen f\u00fcr Marken- und Verpackungsdesign in Gro\u00dfbritannien. Seit M\u00e4rz 2020 ist Satkar als unabh\u00e4ngiger Berater t\u00e4tig.<\/p>\r\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A small reduction in entries this year turned out to be irrelevant as the quality of cartons submitted was equal to and possible even better than in 2009. One way of recognising the quality of entries is to see the Judges split on their view of a winner and shortlist. This happened in a number [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":258280,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"templates\/award_details_page.php","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-258512","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jury - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/de\/awards\/european-carton-excellence-award\/2010-2\/jury\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jury - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"A small reduction in entries this year turned out to be irrelevant as the quality of cartons submitted was equal to and possible even better than in 2009. 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