{"id":258507,"date":"2021-03-16T13:00:01","date_gmt":"2021-03-16T13:00:01","guid":{"rendered":"\/awards\/european-carton-excellence-award\/2008\/jury\/"},"modified":"2022-01-10T09:32:12","modified_gmt":"2022-01-10T09:32:12","slug":"jury","status":"publish","type":"page","link":"https:\/\/www.procarton.com\/de\/awards\/european-carton-excellence-award\/2008-2\/jury\/","title":{"rendered":"Jury"},"content":{"rendered":"

Kommentare von Satkar Gidda - Vorsitzender der Jury<\/strong>
Ich vertrete seit langem die Ansicht, dass die wahre Zukunft der Markenkommunikation \u00fcber Verpackungen im Karton liegt. Doch innerhalb eines Jahres sind Themen wie Nachhaltigkeit und CO2-Aussto\u00df so laut geworden, dass sie jetzt zu den hei\u00dfesten Themen \u00fcberhaupt geh\u00f6ren. Die Kartonindustrie ist perfekt positioniert, um diese Themen zu erf\u00fcllen und gleichzeitig das perfekte Medium f\u00fcr die kreative Kommunikation mit Kunden und Verbrauchern zu sein. Kein anderes Verpackungsmaterial kann dem Karton in diesem Bereich das Wasser reichen.<\/p>\r\n\r\n\r\n\r\n

Deshalb war es besonders erfreulich, dass es wieder so viele Beitr\u00e4ge gab. Die verschiedenen Ebenen des Denkens, der Kreativit\u00e4t und der Verwendung von Kartons haben es den Juroren sicherlich sehr schwer gemacht. So schwierig, dass die Bewertung deutlich l\u00e4nger dauerte und wir am Ende v\u00f6llig ersch\u00f6pft waren.<\/p>\r\n\r\n\r\n\r\n

Das nenne ich einen guten Wettbewerb.<\/p>\r\n\r\n\r\n\r\n

Die Preisrichter suchen immer nach etwas, das sie noch nicht gesehen haben, oder nach einer bereits bestehenden Idee, die sie auf eine andere Weise anwenden. Ein Paket muss nicht verr\u00fcckt sein, um innovativ zu sein. Manchmal reicht schon eine kleine \u00c4nderung einer bestehenden Idee, um die Aufmerksamkeit auf sich zu ziehen. Unsere Kunden, die Markeninhaber, suchen sicherlich nach Innovation, Andersartigkeit und zukunftsorientiertem Denken in der Kartonindustrie.<\/p>\r\n\r\n\r\n\r\n

Satkar Gidda
London September 2008<\/em><\/p>\r\n\r\n\r\n\r\n

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\"\"<\/figure>\r\n
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SATKAR GIDDA<\/h3>\r\n\r\n\r\n\r\n

VORSITZENDER DER JURY<\/h4>\r\n\r\n\r\n\r\n

Satkar Gidda hat Betriebswirtschaft und Marketing studiert und war sechs Jahre lang in den Bereichen Vertrieb, Handelsmarketing und Markenmarketing f\u00fcr RHM Foods und Nestle t\u00e4tig, gefolgt von 30 Jahren als Vertriebs- und Marketingdirektor von SiebertHead, dem am l\u00e4ngsten bestehenden Beratungsunternehmen f\u00fcr Marken- und Verpackungsdesign in Gro\u00dfbritannien. Seit M\u00e4rz 2020 ist Satkar als unabh\u00e4ngiger Berater t\u00e4tig.<\/p>\r\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"

Comments from Satkar Gidda \u2013 Chairman of the JuryI have long held the view that the real future for brand communication through packaging is cartons. However in the space of one year the volume on issues such as sustainability and carbon output is so loud that these are now two of the hottest subjects around. 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