{"id":258501,"date":"2021-03-16T12:57:27","date_gmt":"2021-03-16T12:57:27","guid":{"rendered":"\/awards\/european-carton-excellence-award\/2007\/jury\/"},"modified":"2022-01-10T09:28:55","modified_gmt":"2022-01-10T09:28:55","slug":"jury","status":"publish","type":"page","link":"https:\/\/www.procarton.com\/de\/awards\/european-carton-excellence-award\/2007-2\/jury\/","title":{"rendered":"Jury"},"content":{"rendered":"


Kommentare von Satkar Gidda - Vorsitzender der Jury<\/strong>
Die Zeit der Jurierung ist eine Zeit voller Aufregung und Angst vor dem, was vor uns liegt. Als wir den Raum voller Kartonverpackungen betreten und bevor die eigentliche Bewertungssitzung beginnt, machen wir sofort einen Rundgang durch die Beitr\u00e4ge, um zu sehen, welche neuen und innovativen Beitr\u00e4ge es gibt. Wir wurden nicht entt\u00e4uscht. Qualitativ hochwertige Beitr\u00e4ge erschweren die Beurteilung, und das ist genau das, was wir wollen. In diesem Zusammenhang m\u00f6chte ich auch den Juroren f\u00fcr ihre Hilfe, ihren Beitrag und ihre Kommentare danken. Eine Jury, die als Team arbeitet, funktioniert unglaublich gut.<\/p>\r\n\r\n\r\n\r\n

Angesichts der zunehmenden Sorge um die Umwelt und die Nachhaltigkeit ist Karton wirklich die Zukunft der Verpackung. Welches andere Medium erf\u00fcllt dieses Bed\u00fcrfnis so perfekt oder, wie wir im Vereinigten K\u00f6nigreich sagen, erf\u00fcllt alle Kriterien (kein Wortspiel beabsichtigt), wenn es um Verpackungen geht? Immer mehr Aufmerksamkeit wird auf die Menge des Verpackungsm\u00fclls gerichtet, und da die Jury eine Reihe von Beitr\u00e4gen bemerkte, die dem Faktor Nachhaltigkeit\" entsprachen, machte sie den bewundernswerten Vorschlag, eine eigene Kategorie f\u00fcr diesen Bereich zu schaffen. Dies ist ein gro\u00dfartiger Schritt, da er es der Kartonindustrie erm\u00f6glicht, einen der Hauptvorteile von Karton zu signalisieren und in gewisser Weise eine Vorreiterrolle zu \u00fcbernehmen, wenn es um Umweltfragen geht.<\/p>\r\n\r\n\r\n\r\n

Ich m\u00f6chte noch einmal allen Herstellern von Kartonverpackungen raten, weiterhin innovativ zu sein und die Grenzen dessen, was mit Karton erreicht werden kann, zu erweitern. Ich kann Ihnen versichern, dass Ihre Kunden genau das wollen. Ebenso wie die Verbraucher, die das verpackte Produkt letztendlich kaufen. Diese Verbraucher ver\u00e4ndern sich st\u00e4ndig und werden von immer neuen Trends beeinflusst. Letztlich ist es unsere gemeinsame Aufgabe, Verpackungskommunikation zu produzieren, die das Zielpublikum - den Endverbraucher - anspricht.<\/p>\r\n\r\n\r\n\r\n

Satkar Gidda
London September 2007<\/em><\/p>\r\n\r\n\r\n\r\n

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SATKAR GIDDA<\/h3>\r\n\r\n\r\n\r\n

VORSITZENDER DER JURY<\/h4>\r\n\r\n\r\n\r\n

Satkar Gidda hat Betriebswirtschaft und Marketing studiert und war sechs Jahre lang in den Bereichen Vertrieb, Handelsmarketing und Markenmarketing f\u00fcr RHM Foods und Nestle t\u00e4tig, gefolgt von 30 Jahren als Vertriebs- und Marketingdirektor von SiebertHead, dem am l\u00e4ngsten bestehenden Beratungsunternehmen f\u00fcr Marken- und Verpackungsdesign in Gro\u00dfbritannien. Seit M\u00e4rz 2020 ist Satkar als unabh\u00e4ngiger Berater t\u00e4tig.<\/p>\r\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"

Comments from Satkar Gidda \u2013 Chairman of the JuryJudging time is one full of excitement and apprehension at what lies ahead. 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