The annual Pro Carton/ECMA Award is one of the most distinguished awards in its category, and is now in its 16th year. The award honours packaging which has proven itself on the market. For the first time, the competition was open to all partners of the supply chain: cartonboard and carton manufacturers, designers, brand owners and the retail trade. The awards were presented on 20. September 2012 at the ECMA Congress in Copenhagen. The Carton of the Year award went to the champagne packaging Taittinger Rose Lens by Van Genechten.