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2014-02-25

Cartons on tour

Cartons on tour
The award winning cartons of the Pro Carton/ECMA Award feature the best cartons on the market in the categories Carton of the Year, sustainability, innovation and eight different product categories. Since 2011 the award winners tour Europe - and the number of stops is growing. If you would like to utilise the roadshow, you are welcome at Pro Carton.

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2013-11-25

Revolution in the retail trade

Revolution in the retail trade
At the Pro Carton Marketing Event in October 2013 in Vienna, Georg Wiedenhofer, Managing Director of the Gallup Institute, presented a brand new international study on the development of E-commerce, and Willy Zwerger, a renowned journalist and retail expert, discussed developments relating to international trade. This was followed by a high-level discussion round with the audience with the conclusion: the entire supply chain needs to take action.

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2013-10-29

The slower you move, the faster you die!

The slower you move, the faster you die!
This was how David Bosshart, head of the renowned Duttweiler Institute, introduced his presentation at the "25 Years Pro Carton“ event at the ECMA Congress in September in Dubrovnik. He painted a most enlightening scenario of current behaviour patterns and future desires. Pro Carton asked him how this relates to packaging.

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2013-10-29

25 years Pro Carton: looking into the future

25 years Pro Carton: looking into the future
For 25 years, Pro Carton has been tasked with communicating the benefits of cartonboard and cartons. The entire Packaging Supply Chain is supplied with current information and studies. The anniversary was the occasion for a festive gala evening on 19. September in Dubrovnik, at which President Roland Rex looked at the coming 25 years.

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2013-09-20

The Wow Factor: Presentation of the 17. Pro Carton/ECMA Awards

The Wow Factor: Presentation of the 17. Pro Carton/ECMA Awards

The Pro Carton/ECMA Award 2013 was a tremendous success. The interest in new ideas in the field of cartonboard and cartons has increased considerably, as demonstrated by the entries: nearly one third of the entries were new to the competition – never before had there been that many newcomers to the Award. The Awards were presented on 19. September 2013 at the ECMA Congress in Dubrovnik. Carton of the Year was awarded to the Twinkle Box champagne packaging by Van Genechten.



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2013-09-19

The sustainability of packaging in the retail trade

The sustainability of packaging in the retail trade

Guido Fuchs is Project Manager Sustainability at the Coop Genossenschaft in Basel with a focus on sustainability in the non-food segment, the sustainability of packaging, recycling and waste. As an expert on sustainability in the retail trade he has made a name for himself well beyond the borders of Switzerland. Pro Carton spoke to him about his objectives.



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2013-08-17

Pro Carton/ECMA Award 2013 – the finalists!

Pro Carton/ECMA Award 2013 – the finalists!
The 17. Pro Carton/ECMA Award has been an outstanding success: The interest in new ideas in the fields of cartonboard and cartons has increased significantly, as indicated by the growing number of entries: nearly a third of companies have participated for the first time – we have never had that many newcomers for our Award. On 19 September, the award winners will be presented at the ECMA Congress in Dubrovnik. Who are your favourites?

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2013-08-17

Packaging in a digital age

Packaging in a digital age
In a study conducted on behalf of Pro Carton last year, the market research agency Pointlogic showed that packages are a medium, like newspapers, radio or TV. Now, the study has been evaluated once again, in particular with regard to digital natives and impulse buyers. The result: even the „Digital Natives“ place major value on packaging, and they focus more on brands and talk about products more.

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2013-07-04

The Future is Bright!

The Future is Bright!

This was the motto of this year's ECR Congress in mid-May 2013 with a focus on four topics: shopping experience, supply chain efficiency, sustainability and nurturing talent. With this broad spectrum, the organisers of the programme certainly scored full marks. The result: over 600 participants from 30 countries. Pro Carton has been involved as a partner for many years now. Here are the highlights.


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