The innovative shape of this design is a real eye catcher. The curves would, the jury felt sure, prove very attractive at the point of sale and would help the product stand out on the shelf. This is a vital attribute in a very competitive market sector where so many products and varieties seek the attention of the consumer so making appeal of the packaging at the point of sale so vital.
Jury Comments
The innovative shape of this design is a real eye catcher. The curves would, the jury felt sure, prove very attractive at the point of sale and would help the product stand out on the shelf. This is a vital attribute in a very competitive market sector where so many products and varieties seek the attention of the consumer so making appeal of the packaging at the point of sale so vital.