Cartons and Cartonboard
More than ever, packaging is needed to protect products and the environment, but also to sell the packaged products. A product is always accompanied by its packaging, regardless of where it is sold – on the shelf or online; packaging is the only “companion” that can support the product anytime, anywhere.
No form of packaging is more communicative and informative than the carton. Folding cartons have a high-quality image, offer a strong impact on the shelf and are highly regarded by consumers. Research confirms that folding cartons are trusted and preferred over other forms of packaging.
With their high-quality print and wide range of special effects, folding cartons convey an image of quality at the point of sale that can be crucial to a product’s success. Adding texture or ‘feel’ to a folding carton can give it an additional emotional appeal to the consumer. Design can include tamper-evident, child-resistant or other security benefits through tamper-evident marks, creative design and printing / ink system technologies. Did you know that packaging protects ten times more resources than it consumes and accounts for only 3-5 % of environmental impact compared to food production?
Improvements in cartonboard technology have led to significant reductions in the weight of board needed to produce cartons. Over the last 20 years, the weight of cartons for the same products has come down by approximately 40%. Raw materials are readily and consistently available – and totally sustainable.
Additionally, at the end of life, cartons are collected and recycled and form an important secondary raw material. Research has shown that we can recycle paper fibres more than 25 times and around 85% of paper and cartonboard packaging is recycled across Europe, much more than other materials. Today about 50% of cartons in Europe are made from recycled fibre and 50% from virgin fibre. Both are equally important in achieving a fully functioning circular economy.
Cartons can also be composted, a process that is also known as “organic recycling”. Cartonboard is ideal for composting because cellulose fibre is biodegradable. This means that it can be broken down into natural substances by bacteria using microbial enzymes, thereby producing carbon dioxide, water and compost (humus).
Cartonboard is natural, renewable, recyclable and, should it accidentally find its way into nature, biodegradable. It is a truly sustainable packaging material: Packaging for a better world.