Young Designer Winners and Finalists
Creative Cartonboard Packaging All Other
Le PaonneauOfficial name of entry:Le PaonneauDesigner(s):Sonja Herr, Liane Jehle, Philipp Tretter
To transfer the quality and the values of the brand, we did not use plastics but only cardboard for this scissors packaging. Furthermore we created an unboxing experience by mimicking the mechanism of a pair of scissors for easy opening of the pack.
The effect of surprise while opening is enhanced by the contrast of the minimalistic outside and the illustrative inside of the box, with the peacock as the embodiment of beauty and unfolding.
The jury was totally amazed; it has a real wow-effect. It looks beautiful when closed and it looks beautiful open as well. It’s got real theatre. It makes one smile. You would buy this immediately and give it to friends as a gift. A really fantastic pack.
Creative Cartonboard Packaging Food & Drink
PloffieOfficial name of entry:PloffieDesigner(s):Martin Wunner, So Hyeon Kim, Nguyet Nguyen
Ploffie is a packaging solution with a unique opening mechanism and an attention-grabbing design.
When the packaging is opened for the first time, a perforated flap which functions as a tamper-evident closure, and the uppermost part of the integrated bag have to be ripped off.
Now the box can be squeezed on the sides of its narrower end, which opens and closes the packaging with a popping sound. Once opened, the packaging serves as a dispenser, making it easy and fun for kids and adults to pour out the nuts.
This is a perfect example of how cartonboard can be put to work. It demonstrates the material’s full potential, and exploits its natural strength. It’s a very creative and intriguing shape, which cleverly uses the board for different functionalities such as the reclose and dispensing functions, the graphics, and its suitability for nuts or snacks. The squeezing function is very nice. It’s really ready to go on the shelf as is. And it could certainly be displayed and merchandised very well in-store.
Save the Planet
Powder StoriesOfficial name of entry:Powder StoriesDesigner(s):Alessia Businaro
Eye shadow palettes are usually made from an enormous amount of plastic and highly polluting materials. On average, 20 grams of hard plastic are used per unit of packaging for 3 grams of product.
This new solution ensures that the plastic use, which is present only in the small window to see the colour of the eye shadow, has been reduced to a minimum.
This pack could have a huge impact, as it saves so much plastic. Even if you put a plastic wrapper around it, it still means less overall. All it would need to be plastic-free is a moisture barrier. If all make-up could be packaged in cartonboard, this would be huge.
Creative Cartonboard Ideas
DustbusterOfficial name of entry:DustbusterDesigner(s):Mariella Drechsler
The Dustbuster is an aid for do-it-yourselfers. As a component of a dowel pack it finally guarantees drilling without dust. It needs no assistance and no extra hand for a vacuum cleaner. Simply stuck to the wall it catches any fine dust.
The product can be used several times due to a special adhesive coating. Once tried, the Dustbuster will become your favourite gadget in your toolbox. Thanks to the exceptional folding technique, the dust can easily be emptied.
The self-adhesive property of this pack means you can position it wherever you want, then drill through, remove it and conveniently dispose of the dust which has been created. You can put it on the shelf like this; everything is ready. You could even keep it and reuse it after emptying the box. It’s definitely a forerunner, as many of these products are still in plastic. It is extremely inventive as well as creative.
Public Award Winner
Honey CubeOfficial name of entry:Honey CubeDesigner(s):Sabine Gradinger, Elisabeth Hahn
The gift-packaging for high-quality bee honey is designed in a simple but noble cube shape. The natural surface of white premium 350 g/m2 cardboard creates a pleasant feeling. Colours are chosen to match the honey jar in yellow, black and white. The packaging is folded, not glued and assembled in a few easy steps. Due to viewing window it’s usable for different honeys and is opened by wing flap and handle hole in honeycomb-shape. A surprising unpacking experience arises when pulling the package apart, as it forms a honeycomb-shape. The continuous design creates a visual double-pack when the gift-packaging is stacked. This effect attracts the attention of the customers.
Pencil Case PackagingOfficial name of entry: Pencil Case Packaging
Designer(s): Michal HrywniakThe idea was to create a pack for pencils that can also function as a pencil case. The shape of the packaging is pretty unusual and it was inspired by the shape of a pencil. The entire packaging is made only with one piece of cartonboard and clever folding, which makes it easy to produce.
Each pencil has its own place marked with a symbol of its hardness so you will never have to search for the one you are looking for.
Presentation Box for GlassesOfficial name of entry: Presentation Box for Glasses
Designer(s): Melissa De LoenzienThis cardboard box is an easy package to transport and present glasses. When you take the lid off, the sides will open slightly and give the glasses space. The shape and the white interior give a luxurious feeling. The box can be closed again by bringing the sides together and putting the lid back on top. The folded corners hold the glasses in place in the box when transported.
Save the BeesOfficial name of entry: Save the Bees
Designer(s): Sophia Huber & Daniela BetzBees are dying at an alarming rate! “Save the bees” is not just a product – it’s a wake-up call to make people more aware of the possible extinction of bees, spread the message and encourage them to get active. The packaging – designed in the shape of a watering can – contains seeds that will grow into flowers that provide pollen and nectar. To open it, you pull the tab on the side and the spout appears.
The packaging consists of one part: surfaces on the side are overlapping and the inner part becomes the spout. For manufacturability, the tabs on the bottom are glued on the outside, adding a 3D look.
AUGAOfficial name of entry: AUGA
Designer(s): Sigrid Karlsson, Anastasia Antropova, Saga HedlundCreate your own sense of beauty. We created an eyeshadow pack for an androgynous target group, inspired by Icelandic nature and the simple but profound feeling of finding a stone on the beach, thus creating a relaxing and playful moment in an otherwise stressful world.
We wanted to reduce the amount of plastic used in cosmetic packaging, therefore ours is made entirely out of cartonboard. It is in itself a display and the eyeshadows are detachable, which enables the customer to create their own palette (matching their own interests and colours) and the packaging can be reused and recycled.
CartonLoopOfficial name of entry: CartonLoop
Designer(s): Anna TafernerI submitted a packaging design with a loop system, which is produced as a single part and does not need to be glued. The packaging is very versatile and is perfect for elongated and cylindrical objects, such as yoga mats, paper rolls, bottles or even jackets. Due to the dead load of the object to be carried, the packaging tightens itself like a sling when worn, so the packaging can be adapted to the size of the object.
Clouds of NorthOfficial name of entry: Clouds of North
Designer(s): Jenny Almén, Lisa Strömros, Linnéa SamuelssonClouds of North is the best give-away. It is an exclusive, high quality, sparkling, dealcoholised wine with taste of cloudberries.
Our idea was to create a packaging design with an interactive function that gives our consumers an unboxing experience they can repeat. The outside of the box has a mountain pattern with aquarelle colours as background (blue, white, grey and orange). The inside is a solid dark blue colour with some graphic elements.