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Introduction

Introduction

The Pro Carton Young Designers Award 2018 – #pcyda18 for short – has exceeded all expectations. The number of entries more than doubled this year to over 400! Fifty design schools from 20 European countries took part this year – a new record.

A clear sign that cartonboard has become a young person’s medium as the most environmentally friendly packaging solution; it has reached out to young designers everywhere. They look forward to the challenge of working with a material that fits perfectly into the renewable and recycling economy of the future. And the Pro Carton Young Designers Award 2018 – #pcyda18 provides this unique opportunity to the Generation Y designers – to show their ideas not only on their social media feed, but to actually put them into practice.

The interest is enormous. The Award extends to almost all European countries, and in many educational centres the #pcyda already forms part of the curriculum. There are currently national spin-offs in Germany, the United Kingdom and Austria, and this number will increase in the coming years.

In addition to Satkar Gidda, Lotte Krekels and Andrea Bottan who were also involved in the judging of the Carton Excellence Award, Philipp Freymüller from one of the sponsors, Mayr-Melnhof Packaging also joined the expert panel this year.

The prizes are very attractive: the competition brings young designers into contact with the leading heads of industry – a first step into the business world – and to a professional career. All the finalists and their teachers are invited to the Award Gala at the ECMA Congress every September – a chance to network with the management of the major cartonboard and carton manufacturers.

The main prize winners can look forward to visits to Finland and Austria to get valuable insights into two leading European companies in cartonboard and carton production. This year we would like to thank Metsä Board and Mayr-Melnhof Packaging for their support.

With great pleasure, I thank everyone who contributed to the success of the Award, but above all the young designers who work with so much enthusiasm every year.

Horst Bittermann, President Pro Carton
September 2018