Creative Cartonboard Packaging Food & Drink

Winner

Björkö Duo Bag

Official name of entry:
Björkö Duo Bag
Name:
Desiré Persson, Alva Nyström, Erika Svensson

Our concept was to go against the norms in the classic packaging of
premium vodka.
The Björkö duo bag is an innovative and luxurious experience that you would be happy to bring to a nice dinner with friends or give away as a gift. With its graceful wings and discreet décor, the duo bag draws attention on the shelf and makes the consumer curious about its content.
The duo bag is made for re-use and works perfectly for storing any kind of beverage. By only serving 33cl in our bottles, we want to encourage our customers to drink less, but get the most luxurious experience from the moments you choose to celebrate with a nice cocktail.

Jury comments

This is definitely one of those ‘not seen that before’ concepts. A real feat of carton structural engineering that if commercialised would be one of the most impactful in-store. Not only that, it holds the product, 2 bottles, well and opens fan-like to create a ‘reveal’ of the product and is also a carrying case at the same time.

Creative Cartonboard Packaging All - excluding Food & Drink

Winner

Save the trip

Official name of entry:
Save the trip
Name:
Marie Falk

Yes, this is for a happy ride! Save the trip with fun and healthy food. All in one package. Thanks to this innovative package solution, “Save the trip” has solved the problem of unhealthy snacks in the car and gives you an easy way to entertain your child with only one package.
Besides the healthy food, the package contains games and crosswords to make the trip go by faster. The concept can easily change its contents according to different markets and cultures. When the package is empty, it does not take up bulky space in the recycling bin and can be made entirely from cartonboard, depending on the content.

Jury comments

This concept was appealing on many levels. The problem – how do you occupy your bored children sitting in the back of the car. The solution – a rectangular pack with several compartments that folds out with a hook that latches on the back of the front seat, presenting the child with games, pens and snacks to while away the time.
Well considered and backed up with excellent graphic communication. Problem found – problem solved.

Save the Planet

Winner

SD Burst

Official name of entry:
SD Burst
Name:
Alexander Böhringer

SD Burst is an innovative package design for standardised SD Cards. Breaking the carton along the perforated line gives the user satisfying audio feedback.
The small surface area of the cutting template keeps paper use to a minimum. Its tiny size is ideal for online commerce, due to the fact that it is light and cheap to mail. SD Burst is designed for single use.

Jury comments

This was considered to be a well thought through idea, carefully constructed yet a simple idea, that housed an SD card, removing plastic altogether. In fact this was a total presentation with complementary graphics to help the overall concept.

Creative Cartonboard Ideas

Winner

Updo – Hair Accessoire

Official name of entry:
Updo – Hair Accessoire
Name:
Christina Leurer

The idea was to create a modern, Asian-style inspired hair accessory without parts made of plastic. If you use the accessory, you can easily fix the hairclip with a wooden stick or a pencil for Updo‘s or different simple hairstyles.
The Updo hair accessory is available in different modern designs – blossoms, patterns, etc. and has two eyelets on it. Also, the packaging is made from 100% cartonboard. You might find the DIY hair accessory as a supplement in fashion magazines, so you can create your own version.

Jury comments

Considering everyday products of a different material and looking at ways that carton board can be used instead is a great way to come up with a new concept. What the judges liked about this idea was that it was indeed new and creative but also a cost effective solution for an every day use. Add to that the impact of seeing such a product on display with its colourful backing card, then you have a total offering.

Public Voting

Winner

disctwist

Official name of entry:
disctwist
Name:
Stefan Pfister

Have you ever experienced the amount of effort it takes just to get a disc out of its regular cartonboard cover? Well, that‘s over. These times, you can be served the sound just by opening the sleeve. And with just a little twist the disc is made an object of admiration.

Finalists

Get Inside

Official name of entry: Get Inside
Name: Tamara Bijelic, Anna Roschker
A different kind of packaging for a different kind of product. With the concept of Get Inside, this packaging for a sex toy will grab consumers’ attention. The packaging is shaped like the female vulva to enhance the sense of female sexuality and the freedom that comes with it. The unique three-bulged shape increases stability and keeps the product safe.

Nutsss

Official name of entry: Nutsss
Name: Martin Wunner
Nutsss is a fun secondary packaging box for spicy snacks that come in a sealed pouch. The snake design is inspired by the innovative opening mechanism, resembling a snake opening its mouth, which makes for a nice surprise for the customers when opened for the first time by pulling out the tongue of the snake. The colours are matching green wasabi nuts as the contained spicy snack. This packaging addresses not only children, but also teenagers and young adults.

Papp a smile

Official name of entry: Papp a smile
Name: Helena Spindler
The attention of the little models is always one of the biggest challenges for photographers. This utensil shall help.
As soon as the parents are arriving in the studio or on location, the child gets the cardboard to draw on it. While the parents and the photographer are speaking about the procedure, the child is personalizing the racoon or the elephant by crayoning it and giving it a name. Afterwards it is positioned on the lens. If the photographer wants the child to look into the camera, he/she asks the child to look to the elephant or the racoon and uses the name chosen by the child. The child looks to the crayoned animal and by this into the camera.
After the photoshooting the child has something to take home. Beside that, there is also a little advertisement effect by putting the name of the photographer on the backside of the animal.

Pop-up package project and branding of Gwiezdne Mleczko

Official name of entry: Pop-up package project and branding of Gwiezdne Mleczko
Name: Karolina Jakubowska
This type of product is typically purchased on impulse, so a good first impression is crucial. This original pop-up box includes moving parts which provide a unique experience. In addition, it is a great base for building original marketing content and social media. This package is ideal for chocolates with a galactic taste! It is possible to print star themes on the chocolates as well.
Our marketing message – “I cannot give you stars from the sky, but I can give you some cosmos in these delicious chocolates”. After opening, an excellent first impression is guaranteed – both aesthetically and in the taste .

Soph Essence Hexagon Packaging Design

Official name of entry: Soph Essence Hexagon Packaging Design
Name: Matthias Mayr, Christoph Hofer
The packaging design of a luxury product plays an important part in showing the quality of the product and the brand's image. We created a packaging in the form of a hexagon which on the one hand protects the product itself perfectly and on the other hand looks different and elegant.
The hexagonal packaging is fitted with magnets that allow easy opening and closing and provide the possibility to easily preview the product.

Tüta Frutta

Official name of entry: Tüta Frutta
Name: Sarah Filipová
The carton is more than just packaging!
With the clever honeycomb technology inspired by nature itself, Tüta Frutta proves that cartonboard can be transformed into a flexible web and still contain a relevant portion of fruits. Because of its simple form, it is spacious and can be stored easily. The handles are convenient for transporting your precious fruits home. Its design follows the rules of handbags. This way the customers appreciate the content personally and are able to identify themselves with the whole product.