The jury consists of designers, brand owners, retailers as well as manufacturers of cartonboard and cartons. This ensures that the needs of the entire Supply Chain are taken into consideration. The jury will meet in The Hague in June 2017.

“Sheer beauty” alone is not sufficient for a distinction! All entries will be judged according to various criteria: these include graphic and structural design, production techniques, cost-efficiency, ecology, innovation, convenience, brand message, advertising impact, sales stimulus, etc.

Our recommendation: highlight the special qualities of your packaging in the accompanying documents as clearly as possible for the jury! Describe how you would integrate the packaging into a marketing strategy and how your solution could attract consumers.