Young Designers Award
Thumb's plateName of Entry:Thumb's plateDesigner:Monika Osinska (Finland)
The Judges were astonished by both the effectiveness and simplicity of this design. It was easy and intuitive to use and could be produced in a variety of sizes to suit different products. The thumb support worked well and even when full of product, was strong and easy to use. It could be manufactured simply, can be transported flat and could easily be printed with different brands so offering both brand and advertising opportunities. In summary, the Judges felt that this entry could easily become a possible new addition to the take away and snack markets.
Most innovative entry
Wrap bagName of Entry:Wrap bagDesigner:Astrid Vanderborght
The Judges were surprised at how much thought had gone into this design which, at first glance, looks like another a carrier bag. But the simple but effective way it had been designed meant that it was a lot more than just a carrier bag. It can be packed completely flat and, as there was no gluing required, can be easily erected in store at the point of sale. The outside of the bag can be branded and the inside can be used for many different purposes. It could for example be used to print details of other products or even used as a poster that could be put on the wall after use.
Cable binder/sorterName of Entry: Cable binder/sorter
Designer: Philipp Timischl
The entry looked deceptively simple but worked well to cure a problem that most people have. Trailing cables behind computers and other electrical devices often cause problems and this simple construction from cartonboard can help solve that problem. It could easily be made in different sizes to accommodate different types of cables and could even be made in a “tear off” way that would let people tear off the size they needed for a particular use. All in all, a clever solution to an annoying problem.
Stimorol Ice "Diamond Box"Name of Entry: Stimorol Ice "Diamond Box"
Designer: Louis-Philippe Vancraeynest
The shape of this carton was thought by the judges to be unique in the chewing gum market and would, as such, stand out at the point of sale in what is a very competitive sector of the consumer market. They were also impressed by the simple but effective “squeeze” opening that enabled the contents to be dispensed easily and that was also was self closing. They felt that it would have commercial opportunities in other markets such a mints and children’s sweets and could easily be made in other sizes to suit those different markets.
A Portable BarName of Entry: A Portable Bar
Designers: Hanna Nylén and Louise Gustafsson
An eye catching and intriguing design in which the outer carton reflected the shape of the contents and was felt by the Judges to be a good gift idea that would also be useful for taking to parties. They were concerned that the real zip that was used as the opening could be replicated commercially but felt that it was possible to replace this with a more conventional type of opening that could easily be designed to look like a real zip. Attractive, different and appealing, the Judges agreed that this carton had good commercial opportunities.
XPRTName of Entry: XPRT
Designer: Toni Argelich
A very innovative cigarette pack that the Judges said they had not seen before. As the flip top was opened the three rows of cigarettes lifted up so making it very much easier to take out the first and subsequent cigarettes. The remainder of the pack looked the same as conventional packs and so the Judges thought that this could be manufactured on existing packing lines. It was agreed that this improvement in the usability of a cigarette pack would appeal to consumers and added value to the product.