Young Designers Award

A totally new concept that uses a light weight material to produce a strong and structurally sound desk. Starting as a flat pack, the desk is easily and quickly assembled due to the clever and functional design. The design also incorporates a cable channel along with accessories for pens and other office materials. It was also noted that the desk could easily be broken down, transported and re-assembled many times. It would be possible to print the material and was thought to have a wide variety of potential uses for example on exhibition stands.

A wide variety of different design elements were brought together in this pack to offer impact, useability, and convenience. The shape is unusual for sugar cartons and therefore will attract consumers. The variety of elements that will help the consumer during use also impressed the judges. Two measuring windows, a simple but very effective spout and a design that ensures all the sugar is used come together to offer an excellent solution in sugar packaging which could easily be extended to other products.

A clever new design with cartonboard that offer various uses. it can be used as a wrapper for a shirt and can then be transformed easily to become a hanger for a shirt. It can of course be used for other garments and was felt by the jury to have immense branding opportunities not only in hotels and laundries but also in clothing stores at the point of sale. A simple yet sophisticated design made using a single piece of cartonboard.

The jury liked the shape that is unusual in this category and so would attract attention on the retailer shelf. in addition the dispensing system which is designed to release 100 grams of spaghetti each time worked well and provided convenience for consumers. Also the Z click closure worked well and provided an emotional feeling and enabled the consumer to know the pack is closed. It was also pointed out that the triangular shape is well suited to both shelf ready packaging and logistic efficiency.

he jury were very impressed with a solution for the pouring device that not only worked well but sealed the carton after each use, a function that they felt could not be achieved with any other packaging material. It was seen to be intuitive to use and its attractive shape and design provided good on shelf presence. The base had also been designed to ensure that pack would not leak.

An intriguing and interesting idea that the jury agreed solved an annoying problem and at the same time offered plenty of branding opportunities. a simple “string” of cartonboard discs from which as many as are needed can be taken to put under a table or chair leg to stop wobbling. The jury agreed that whilst this was a simple looking design it proved to be a very effective problem solver.