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What can I enter?

A video about cartons (and/or cartonboard).

The video should, in a creative way, promote or explain the benefits of cartons/cartonboard. It could be specifically about one or more features of cartons/cartonboard or may have a wider environmental message (for example, to encourage recycling of cartons/cartonboard products within or out of home).

It should be entertaining, communicate a clear message or proposition and be suitable for various social media channels, presentations, events, websites or even commercials.

Minimum length 15 seconds

Maximum length: 2 minutes 

Format: .mp4/.mov, 16:9, min. 1080p (HD)

Technique/Genre: open (live-action, animated, stop motion, etc.)

Language: English


How to enter?

Read the rules and the entry form.

Make sure you understand what is meant by cartons/cartonboard (please see About cartons & cartonboard for more information).

Download the awards logo and make it the last sequence of your film.

Upload your video-file to either YouTube (unlisted), Vimeo or Google Drive. Please make sure we are able to access the file. Add the link to the entry form.

Please fill out the entry form and describe your project in up to 150 words. You will receive a confirmation email.

The competition is free to enter.

Deadline: June 25, 2021


Who can enter?

The competition is open to all European students but will particularly be of interest to those studying business, marketing and communications, media, film-making, audio-visual or similar courses. They must be studying on a recognized full-time educational course at the time of entry.

Up to four students can enter together, however, one-person projects are, of course, welcome. 


What can I win?

If the situation allows, the winner(s) will be invited to the Pro Carton Award Gala in September 2021. Travel expenses and accommodation will all be borne by Pro Carton. 

The winner will receive €5,000! If the entry is from more than one student the prize will be shared equally.


How does the jury work?

The jury will consist of experts from the world of marketing, film and cartons. They will independently review and rate your video.


Important information:

Please note that this competition is all about printed folding” cartons used to package products ranging from pasta and frozen food to cosmetics and pharmaceuticals.  Brown fluted corrugated boxes (e.g. Amazon transit packaging) and liquid packaging (e.g. fruit juice cartons) are excluded. Do not feature these packaging formats in your video as they risk being disqualified.


An entry gives the organisers the right to show and use the submitted videos as they see fit including use in the public domain and social media.

The organisers will not pass on personal data nor disclose addresses to third parties.