Healthcare & Pharmaceuticals


Orion Pharma Oy SILEO

Name of Entry:
Orion Pharma Oy SILEO
Entrant: Other:
Carton Converter:
Brand Owner:
Cartonboard Manufacturer:
At the push of a button

The history of this child-proof packaging already began in 2014. It was required for a totally novel product which contained calming substances. One can see at a glance that it is intended for dog owners. A dark blue background shows the contours of a dog’s head, alongside product information and instructions for use. The main requirement was for a closure mechanism which could be opened and closed at least ten times. For easier handling by adults, the touch areas for opening are highlighted in colour.
The structural core idea was to produce the carton in a single run on the machine as well as filling in a single run. One and a half years of development time, numerous designs and many tests were necessary to find this fascinating and totally novel solution: a child-proof box made of a single material! No plastic parts, neither inside or outside! Functionality, usability and sustainability are absolutely state-of-the-art.

Jury comments

Whilst the product content had no bearing on the judging and the pack, outwardly, is nothing special, the judges were amazed at the internal engineering of the pack, which allowed it only to be opened by depressing the highlighted (in yellow) areas and where the contents were also safely secured.


Abilify Maintena

Name of Entry: Abilify Maintena
Entrant: Carton Converter: Rondo
Brand Owner: Otsuka & H. Lundbeck | Elaiapharm H Lundbeck
Structural Designer: Erich Specker, Hanne Kastberg Grønne, Cemil Ertürk
Graphic Designer: H. Lundbeck A/S
Cartonboard Manufacturer: WestRock
Perfect handling
Structural design, quality of the cardboard and overall size were selected in close cooperation with the brand owner. The result is a pack made exclusively of cartonboard and therefore with excellent sustainability, which is easy to manufacture and protects the various elements for therapy as well as presenting these clearly after opening.


Name of Entry: Biovotion
Entrant: Carton Converter: Edelmann
Brand Owner: biovotion
Structural Designer: Edelmann
Graphic Designer: Veikko Rihu (Infinity)
Cartonboard Manufacturer: Stora Enso
Sympathy and purity
The basic idea behind this concept was to avoid rattling and other noises, as this reflected the philosophy of the product: discrete quality. The high white ratio provides a feeling of purity and naturalness, the use of colour on the inside is for reasons of functionality, making opening an experience as well as guiding the user visually through the process of unpacking.

Ringana PACKS (Pack A, B, C, D, E und Sport)

Name of Entry: Ringana PACKS (Pack A, B, C, D, E und Sport)
Entrant: Other: Cardbox Packaging Holding
Carton Converter: Schachner-Pack
Brand Owner: Ringana
Structural Designer: Schachner-Pack
Graphic Designer: moodley brand identity
Cartonboard Manufacturer: Metsä Board
For a better life
A complete relaunch for an attractive direct-marketing product which supports quality of life: a tray construction which can be used vertically or horizontally. The success even exceeded the high expectations and massive sales increases are attributed in no small part to the packaging. The cartons have been reordered, in even larger numbers than before.