Polz Brandy XO
Noble by nature
For their new product, the customer wanted an attractive and expressive packaging. And they got it! In record-breaking time, too: the two-part packaging for the special shape of the brandy bottle – a box part with lid and an insert which is fixated by pressing down the flaps – was on the market within three months.
The unpretentious but noble look for a high-quality product was created through a combination of black and gold with the brown natural fibres on the inside – a natural dialogue with the colour of the brandy. The transparent writing is well visible depending on the incidence of light.
Design and holistics of this pack convey the noble naturalness of the contents. This is accentuated by printing with a matt soft touch varnish and a glossy dispo-varnish spot on top. The packaging is erected manually and filled and presented in specialised trade outlets, where it attracts attention immediately.
In the view of the judges, the packaging for this 0.5L XO bottle from the Polz family worked very well holistically. Graphically it looks smart, elegant and premium with subtle use of gold and the 2-piece carton construction complements this with an elegant, almost book-like appearance while providing adequate protection for the bottle without overpackaging.
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Graphic Designer: Barone Montalto
Cartonboard Manufacturer: Stora Enso
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Carton Producer: VG Angoulême
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Structural Designer: VG Angoulême
Graphic Designer: Courvoisier
Cartonboard Manufacturer: Stora Enso | Mayr-Melnhof Karton
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Graphic Designer: Schlumberger Wein und Sektkellerei
Cartonboard Manufacturer: International Paper
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