Food

Winner

Boffard Intenso

Official name of entry:
Boffard Intenso
Entrant: Carton Producer:
Brand Owner:
Structural Designer:
Graphic Designer:
Cartonboard Manufacturer:
Striking Elegance

The elegant packaging and its striking triangular shape attract attention to the contents, while its clear and succinct graphic design focus on soft whiteness: this type of solution can best be realised using cartonboard. The elegant understatement of this unusual and resealable packaging make it particularly noticeable in the refrigerated section. The consumer immediately recognises the product message and a semi-round window allows viewing of the contents.
The minimalistic design conveys the product’s premium character, as well as signalling freshness and natural simplicity without any additives. The quality of print and finishing reflect the high value of the product. The triangular shape requires little space and is ideal for storage and shipping. From a technical point of view, the carton is also perfect: material-saving, easy to erect and easy to fill.

Jury comments

Whilst cheese is available in carton sleeves none of the judges had seen a wedge of cheese contained within a carton pack, quite like this and in a shape that echoed the cheese wedge. It is the intelligent way in which the carton was constructed, wrapping all around the facets of the cheese, working in harmony with the graphics, projecting a premium, upmarket product that would be very distinguishable and eye catching on shelf.

Finalists

Apetit Ruoka

Official name of entry: Apetit Ruoka
Entrant: Other: AR Packaging Group
Carton Producer: AR Carton Oy
Brand Owner: Apetit Pakaste Oy
Structural Designer: Susanna Sotka
Graphic Designer: Apetit Pakaste Oy
Cartonboard Manufacturer: Stora Enso | Walki
Life Made Easy
This carton for stock cubes is unique in terms of handling. It can be opened in a single movement using the tear-off strip marked by arrows. Automated erection and filling are also easy. The carton has proved to be an excellent and cost-effective solution. Cartonboard is an extremely safe solution for direct contact with frozen foods. The graphic design effectively conveys marketing stimuli.

Fazer Alku new mill products

Official name of entry: Fazer Alku new mill products
Entrant: Other: AR Packaging Group
Carton Producer: AR Carton Oy
Brand Owner: Fazer Mill & Mixes
Structural Designer: Kaisa Pietilä/AR Carton Oy
Graphic Designer: Dragon Rouge | SEK & Grey
Cartonboard Manufacturer: Metsä Board
Very Appetising
With a completely new solution for the product segment, this pack offers a decisive advance in terms of sustainability: no more annoying inner plastic bags which negatively affect the product’s convenience as well as its value appeal. Resealability has also been beautifully solved; simply press the corner and the pack is sealed. A number of other facets also make the contents very appetising.
Jury comments

Cartons don’t need to be complex to offer consumer benefit. Simplicity is often one of the best qualities and this cereal pack for the brand Fazer, is just that. The judges were impressed with the consumer benefits of this carton only pack such as easy open/easy close, no inner bag or lining and a window on the side to show how much cereal was left. Total product communication practically without the need for non-carton material.

Free-range eggs García Puente

Official name of entry: Free-range eggs García Puente
Entrant: Carton Producer: Alzamora Packaging
Brand Owner: García Puente
Structural Designer: Alzamora Packaging
Graphic Designer: Pampa Design
Cartonboard Manufacturer: Stora Enso
New Thinking
A classical product is re-engineered: this carton stands out at the Point of Sale through its unusual design: it is original and creative and yet combines all the advantages of a classical pack. Safety and simplicity were top of mind during design. For the customer it was love at first sight. The pack offers high convenience in use, is easy to hold and carry, can be placed directly into the refrigerator and stacked perfectly.
Jury comments

‘Not seen before’ seemed to be a theme running through several entries and this egg pack was one of them. The judges were impressed by the thinking that went into this pack. The way the eggs were held in place by the construction, the space available for branding, the fact that the eggs could be seen without opening the pack, all leading to a premium and unique presentation of what is essentially a commodity product.

Knorr Main Course

Official name of entry: Knorr Main Course
Entrant: Other: Mayr-Melnhof Packaging International
Carton Producer: Mayr-Melnhof Packaging Russia
Brand Owner: Unilever Rus
Structural Designer: Anna Ilyashenko/Mayr-Melnhof Packaging Russia
Graphic Designer: Unilever Rus
Cartonboard Manufacturer: Mayr-Melnhof Karton
Big Impact
The graphic design is perfect and extremely appetising: the cup is visible through the window; the ingredients appear to flow across the edges. The perfect positioning at the Point of Sale is complemented by a technical masterpiece: an innovative bonding method allows fast and easy erection and filling via the base flap, making it extremely cost-effective.

Spar Vital Knabberfrüchte

Official name of entry: Spar Vital Knabberfrüchte
Entrant: Other: Mayr-Melnhof Packaging International
Carton Producer: Mayr-Melnhof Packaging Austria
Brand Owner: snax
Structural Designer: Mayr-Melnhof Packaging Austria
Graphic Designer: snax
Cartonboard Manufacturer: Mayr-Melnhof Karton
Slim and Healthy
The lightness of the product is reflected by its shape. The carton and its narrow profile with window cut-out on the front communicate: enjoy a nibble with no regrets. The top of the carton is convenient to open. The requirement for an environment-friendly pack without additional adhesive was achieved with this solution made of cartonboard. The original plastic packaging was substituted, while the shape remained the same.