Confectionery

Winner

Kägi Classic Minis

Official name of entry:
Kägi Classic Minis
Entrant: Other:
Carton Producer:
Brand Owner:
Structural Designer:
Sebastian Eckert
Graphic Designer:
Cartonboard Manufacturer:
Para esos momentos especiales

La forma inusual de este envase de chocolate suizo está predestinado para ocasiones especiales. Única y llamativa, la caja asegura una gran aparición, tanto en las tiendas, así como en los hogares de los consumidores.
Intuitivamente es bastante obvio que este es un producto de primera calidad y hace que sea el regalo perfecto. La atracción premium se logró sin acabado de aluminio, el envase es 100 por cien de cartón y ofrece buena sostenibilidad.
El poliedro de cartón reemplaza el embalaje exterior flexible y le confiere una forma representativa.
Una cinta adhesiva se extiende desde la aleta superior sobre el borde a la base y asegura la integridad del producto. Las pequeñas barras de chocolate son fáciles de llevar. Abrir, sacar y cerrar – funciona perfectamente.

Jury comments

El jurado considera el envase de confitería Kagi muy distintivo para el sector de la confitería. La forma de Poliedro y la construcción eran muy atractivos a la vista y sin duda lo serían en el estante, incluso cuando se apilan ya que tiene varias caras para llevar la marca. La apertura y el cierre de la cara superior permiten un fácil acceso al producto y la caja en sí era perfecta para después de su uso.

Finalists

Cadbury Heroes & Roses

Official name of entry: Cadbury Heroes & Roses
Entrant: Other: Mayr-Melnhof Packaging UK
Carton Producer: Mayr-Melnhof Packaging UK
Brand Owner: Mondelez
Structural Designer: Tim Bourne, Jon Simms/Mayr-Melnhof Packaging UK
Graphic Designer: Cadbury Heroes: SGS graphic design | Cadbury Roses: Design Bridge graphic design
Cartonboard Manufacturer: Stora Enso
Tradición y Modernidad
The idea was to redesign an iconic brand pack dating back to 1938 whilst retaining its most important characteristics – in combination with the exclusive use of cartonboard. At the same time, manufacturing and filling were to be made more efficient and cost-effective. The curved and tapered shape shows cartonboard in a new light as a material and is also conspicuous on the shelf.

Gems Play Pack

Official name of entry: Gems Play Pack
Entrant: Carton Producer: Parksons Packaging
Brand Owner: Mondelez India Foods
Structural Designer: Parksons Packaging
Graphic Designer: Ogilvy India
Cartonboard Manufacturer: Outer Sleeve: JK Paper | Inner Packs: N R Agarwal Industries
Carton lúdico
In this packaging, cartonboard replaced plastic, while the playful character of the brand and its packaging was retained. The carton becomes a toy in its own right; numerous ways of opening provide surprising access to the products. The design was optimised for automated production; erection and filling require minimum manual handling. The market response has been very positive and the first YouTube videos are already online.

Hofbauer & Schlumberger Collection

Official name of entry: Hofbauer & Schlumberger Collection
Entrant: Other: Mayr-Melnhof Packaging International
Carton Producer: Mayr-Melnhof Packaging Austria
Brand Owner: Lindt & Sprüngli Austria
Structural Designer: Mayr-Melnhof Packaging Austria
Graphic Designer: Lindt & Sprüngli Austria
Cartonboard Manufacturer: Metsä Board
Deliciosa combinación
The unique duo-pack combines two products which perfectly complement each other. The special handbag shape of the carton conveys a charming display of practicality and delight at highest quality. The special cut-out allows ideal presentation of both products; they are secured invisibly by an integrated insert. The pack consists of a single piece of cartonboard without the use of adhesive making for corresponding sustainability.