Kägi Classic Minis

Name of Entry:
Kägi Classic Minis
Entrant: Other:
Carton Converter:
Brand Owner:
Structural Designer:
Sebastian Eckert
Graphic Designer:
Cartonboard Manufacturer:
For Those Special Moments

The unusual shape of this packaging for Swiss chocolate is predestined for special occasions. Unique and eye-catching, the carton assures a grand appearance both in the shops as well as in consumers’ homes.
Intuitively it is quite obvious that this is a premium product and makes the perfect gift. The premium appeal was achieved without foil finishing; the packaging is 100 per cent cartonboard and offers good sustainability.
The carton polyhedron replaces the flexible outer packaging and lends it a representative shape.
An adhesive tape reaches from the top flap over the edge to the base and ensures the integrity of the product. The small chocolate bars are easy to take out. Open, remove and close – works perfectly.

Jury comments

The jury considered the Kagi confectionery pack to be very distinctive for the confectionery sector. The Polyhedron shape and construction was very appealing to the eye and no doubt would be on shelf, even when stacked as it has several faces to carry branding. The opening and closing top face allowed easy access to the product and the box itself was perfect for after use.


Gems Play Pack

Name of Entry: Gems Play Pack
Entrant: Carton Converter: Parksons Packaging
Brand Owner: Mondelez India Foods
Structural Designer: Parksons Packaging
Graphic Designer: Ogilvy India
Cartonboard Manufacturer: Outer Sleeve: JK Paper | Inner Packs: N R Agarwal Industries
Playful Carton
In this packaging, cartonboard replaced plastic, while the playful character of the brand and its packaging was retained. The carton becomes a toy in its own right; numerous ways of opening provide surprising access to the products. The design was optimised for automated production; erection and filling require minimum manual handling. The market response has been very positive and the first YouTube videos are already online.

Hofbauer & Schlumberger Collection

Name of Entry: Hofbauer & Schlumberger Collection
Entrant: Other: Mayr-Melnhof Packaging International
Carton Converter: Mayr-Melnhof Packaging Austria
Brand Owner: Lindt & Sprüngli Austria
Structural Designer: Mayr-Melnhof Packaging Austria
Graphic Designer: Lindt & Sprüngli Austria
Cartonboard Manufacturer: Metsä Board
Delightful Combination
The unique duo-pack combines two products which perfectly complement each other. The special handbag shape of the carton conveys a charming display of practicality and delight at highest quality. The special cut-out allows ideal presentation of both products; they are secured invisibly by an integrated insert. The pack consists of a single piece of cartonboard without the use of adhesive making for corresponding sustainability.

Cadbury Heroes & Roses

Name of Entry: Cadbury Heroes & Roses
Entrant: Other: Mayr-Melnhof Packaging UK
Carton Converter: Mayr-Melnhof Packaging UK
Brand Owner: Mondelez
Structural Designer: Tim Bourne, Jon Simms/Mayr-Melnhof Packaging UK
Graphic Designer: Cadbury Heroes: SGS graphic design | Cadbury Roses: Design Bridge graphic design
Cartonboard Manufacturer: Stora Enso
Tradition and Modernity
The idea was to redesign an iconic brand pack dating back to 1938 whilst retaining its most important characteristics – in combination with the exclusive use of cartonboard. At the same time, manufacturing and filling were to be made more efficient and cost-effective. The curved and tapered shape shows cartonboard in a new light as a material and is also conspicuous on the shelf.