Confectionery

Winner

Nut Box

Official name of entry:
Nut Box
Entrant: Carton Producer:
Du Caju Printing NV
Brand Owner:
Barry Callebaut Belgium
Structural Designer:
Berlin/Du Caju Printing NV
Graphic Designer:
Berlin
Cartonboard Manufacturer:
James Cropper, Iggesund Paperboard
Refined craftsmanship

Exquisite products made from nuts are sold under the brand La Morella Nuts for demanding retail clients as well as for further processing. The brand unites unique know-how on growing, harvesting and processing nuts which is reflected by their superior quality. To celebrate their ties with the world’s number one in all things chocolate manufacturing, Barry Callebaut, Du Caju Printing developed a carton which combines the best of both worlds: chocolate bars with perfect crunchy nuts.
 
The packaging is part of a range of communication measures designed as ambassadors for the traditional craftsmanship at La Morella. Hand-painted figures depicting each phase of production are deeply embossed in black cartonboard. Details in foil printing create depth and contrast.  A sophisticated carton which lets the product speak for itself, while at the same time telling the story of natural origins and perfect craftsmanship.

Jury comments

This was a deceptively simple pack that utilized matt black cartonboard to enhance the look. This was further highlighted by quality printing and all over embossing that gave the carton a pleasant and appealing feel. The design of the embossing also cleverly reflected the texture of the chocolate and nut confectionery inside. Emotions other than simply vision are necessary to make a pack truly appealing and feel or touch is one that is being increasingly used to ensure consumer appeal.  Confectionery is a very competitive market and the Judges felt that this carton offered various elements to give it the best chance of attracting consumers at the point of sale.

Finalists

ChocOlé

Official name of entry: ChocOlé
Entrant: Carton Producer: Van Genechten Nicolaus, Cologne
Brand Owner: Griesson De Beukelaer
Structural Designer: Griesson De Beukelaer, Van Genechten Packaging
Graphic Designer: Syndicate
Cartonboard Manufacturer: Metsä Board
Enjoy together
A cylindrical, resealable container was developed for the new product "ChocOlé" where the chocolate sticks were presented as a bouquet of flowers upon opening, and which replaced conventional solutions made of plastic and which is highly sustainable in terms of production, shipping and recycling.

Hofbauer Marc de Schlumberger Trüffel

Official name of entry: Hofbauer Marc de Schlumberger Trüffel
Entrant: Carton Producer: Cardbox Packaging Ploetz GmbH
Brand Owner: Lindt Österreich
Structural Designer: Lindt Österreich
Graphic Designer: Lindt Österreich
Cartonboard Manufacturer: Metsä Board
Perfect harmony
Exclusive combination of content and carton: both have gold dust application. Embossing on the outside also gives the product a tactile feeling. Filled truffles and skilful packaging combine to give a perfect symbiosis.

Manner Easter Egg

Official name of entry: Manner Easter Egg
Entrant: Carton Producer: Mayr-Melnhof Packaging Austria GmbH
Brand Owner: Josef Manner & Comp AG
Structural Designer: Ivica Djuric, Mayr-Melnhof Packaging Austria GmbH
Graphic Designer: Josef Manner & Comp AG
Cartonboard Manufacturer: Metsä Board
Perfectly rounded
A strikingly elegant, reclosable "Easter egg" with hot foil printing, without overtly displaying its underlying complexity: despite its shape Mayr-Melnhof Packaging Austria manage to machine glue this packaging and supply it flat to their customer Manner.  

Sustainable Chocolate Box

Official name of entry: Sustainable Chocolate Box
Entrant: Carton Producer: Du Caju Printing
Brand Owner: Barry Callebaut Belgium
Structural Designer: Berlin / Du Caju Printing NV
Graphic Designer: Berlin
Cartonboard Manufacturer: James Cropper
Natural noblesse
This is how to convey sustainable cocoa products: with cartonboard made of unbleached pulp and cocoa husk with a natural feel. Each of the three chocolate bars in the box tells its own story. The clear design simply demands their discovery

Travel Trade series

Official name of entry: Travel Trade series
Entrant: Carton Producer: VG Kvadra Pak JSC
Brand Owner: Fazer confectionery Ltd.
Structural Designer: VG Kvadra Pak JSC
Graphic Designer: LFH illuminating Brands, London
Cartonboard Manufacturer: Metsä Board
Dark temptation
A box with a sleeve creates a pronounced premium impression, enhanced by finishing with varnishes, embossing and hot foil. At the same time it is an invitation to open the box and be seduced by excellent chocolate inside.