Most innovative

Winner

Morsi di Luce (Duca di Salaparuta)

Official name of entry:
Morsi di Luce (Duca di Salaparuta)
Entrant: Brand Owner:
Duca di Salaparuta
Carton Converter:
Cartografica Pusterla SpA
Structural Designer:
House Agency Duca di Salaparuta (Agenzia Interna Duca di Salaparuta)
Graphic Designer:
House Agency Duca di Salaparuta (Agenzia Interna Duca di Salaparuta)
Cartonboard Manufacturer:
Cartiera di Cordenons
Jury comments

None of the Jury had ever seen a pack of this type before and felt therefore that it was a truly innovative design. The simple way the carton is opened by removing the band and then unrolling the pack created a surprise but was intuitive. They felt that despite it being comparatively lightweight, protection would be assured and the quality of the print and finish was perfect in the competitive beverages market where it would certainly appeal to consumers. They also felt that in view of its innovative design, it would appeal as an impulse or gift purchase.