Carton of the Year
Smirnoff Singiel BlackOfficial name of entry:Smirnoff Singiel BlackEntrant: Brand Owner:Diageo PolskaCarton Converter:CD CartondruckStructural Designer:CD Cartondruck AG, Veronika MüllerGraphic Designer:Leo Burnett Warsaw, PolandCartonboard Manufacturer:Iggesund
The Judges were astonished with the spectacular finish and the overall appearance of this carton. The range of techniques used to produce this carton were of the highest possible quality and it demonstrated clearly the super high quality that can be achieved using cartonboard. It had a most innovative and effective opening that was simple to use and the bottle was easy to remove. In addition the carton closed automatically when the bottle was put back. They felt that even in the high quality world of drink packaging this carton would really stand out on the shelf and, as a result, attract great attention.