Beauty & Cosmetics

This carton, most especially in terms of the graphic design and colours, was thought by the Judges to be perfectly suited to the markets it was made for in Eastern Europe. Bold colour enhanced by silver make the carton appealing and attractive and this element is vital in a market where so many products are seeking to appeal to consumers at the point of sale. The way it opened was simple but effective and once opened showed off the contents very well. A comparatively simple design but one that was well thought out and enhanced the value of the product within.