Most innovative


Noa Perle

Official name of entry:
Noa Perle
Entrant: Brand Owner:
L'Oreal / Fapagau
Carton Converter:
Edelmann Group
Structural Designer:
Edelmann France
Graphic Designer:
Patrick Veillet
Cartonboard Manufacturer:
Mead Westvaco
Jury comments

A truly astonishing print result that none of the jury members had seen before. The silver sphere that reflects the shape of the bottle inside the carton seems to shimmer, and hang in the air. Using specialist print techniques involving holographic inks and special green and purple colours, this amazing print result will attract great attention at the point of sale. In a sector where high quality is the norm, this carton really stands out from the crowd and demonstrated clearly the art and skills of the carton maker.