Carton of the Year
Collection coppeneur - Pralinés-Etui
What appears at first to be a comparatively simple structure, this carton hides a surprise that the Judges had not encountered before. The two ends slide apart to reveal the chocolates but then the ends can simply be folded downwards so that the whole carton stands like a small table, to represent a Japanese tea ceremony so presenting the contents more effectively. Excellent constructional design and techniques make this carton stand out and the way the carton can be displayed is clearly shown on the pack so buyers will be aware of what it does. All in all a truly excellent carton that will appeal to shoppers at the point of sale.