Food

Winner

  • BoB 1
     

BoB

Official name of entry:
BoB
Entrant: Brand Owner:
Unilever
Carton Producer:
Van Genechten Packaging
Structural Designer:
Unilever D, Werk Reken + VG Nicolaus
Graphic Designer:
Brewer-Riddeford
Cartonboard Manufacturer:
M-Real
Jury comments

The judges agreed that this entry provided an excellent solution to lifting the image of the product with the use of cartonboard over the flexible plastic bag whilst at the same time incorporating into the design the ability to hold a sachet of sauce to mix with the pasta. Visibility on shelf was greatly enhanced by the use of the cartonboard header and it also added to the overall stability of the product in a sector where stability is usually poor. The quality of the print on the carton section also gave a better brand image and brand recognition than many competing products.

Finalists

Mayr-Melnhof Packaging Austria GmbH 1

Mayr-Melnhof Packaging Austria GmbH

Official name of entry: Mayr-Melnhof Packaging Austria GmbH
Carton Producer: Mayr-Melnhof Packaging Austria GmbH
Schut Hoes Cartons bv 1

Schut Hoes Cartons bv

Official name of entry: Schut Hoes Cartons bv
Carton Producer: Schut Hoes Cartons bv
Van Genechten Packaging  1

Van Genechten Packaging

Official name of entry: Van Genechten Packaging
Carton Producer: Van Genechten Packaging
Van Genechten Packaging  1

Van Genechten Packaging

Official name of entry: Van Genechten Packaging
Carton Producer: Van Genechten Packaging
Van Genechten Packaging  1

Van Genechten Packaging

Official name of entry: Van Genechten Packaging
Carton Producer: Van Genechten Packaging
Van Gorp Vouwkartonnages BV 1

Van Gorp Vouwkartonnages BV

Official name of entry: Van Gorp Vouwkartonnages BV
Carton Producer: Van Gorp Vouwkartonnages BV