Food

The judges agreed that this entry provided an excellent solution to lifting the image of the product with the use of cartonboard over the flexible plastic bag whilst at the same time incorporating into the design the ability to hold a sachet of sauce to mix with the pasta. Visibility on shelf was greatly enhanced by the use of the cartonboard header and it also added to the overall stability of the product in a sector where stability is usually poor. The quality of the print on the carton section also gave a better brand image and brand recognition than many competing products.