Model PrimePac AGOfficial name of entry:Model PrimePac AGCarton Producer:Model PrimePac AG
The product was printed in 5-colour offset plus dispersion lacquer with gold foil blocking used to create the special effects. The carton and carton tray were delivered flat and assembled at a home for the disabled. The package is easily stackable at the point of sale. Invercote G 330 gsm was used for this carton.
The judges awarded this entry the prize for the most interesting shape, its functionality and the high quality brand image. The butterfly wrapped shape of the package reflects the brand name ‘Papillon’ (Butterfly), as do the wrapped chocolates inside. The package can be opened easily using an excellent tear strip, and the whole carton then opens up to form a serving tray for home consumption. The colourful appearance and use of gold blocking adds to the image of a seasonal happy family product.