Carton of the Year
Kitzbühler HornOfficial name of entry:Kitzbühler HornCarton Converter:Mayr-Melnhof PackagingCartonboard Manufacturer:Iggesund
The package was manufactured in 1-colour offset, matt varnish as well as partial UV varnish and textured embossing. The package is easy to open and re-close. The confectionery inside is protected by using trays for three separate layers. The packages are delivered flat to the end user and filled manually. The cartonboard used for this carton was Invercote
Sometimes simplicity beats everything. The jury was greatly impressed by the effective combination of the pyramid shape and the variety of high quality printing and finishing techniques which add up to the composition of a mountain. The jury liked the multitude of embossed textures and the graphics that were printed in only one colour. The combination of UV varnish and matt embossing illustrates the contrast between the smoothness of the snow and the roughness of the rocky Alps. As such, the entry illustrates very well the versatility of folding cartons as packaging and marketing medium.