Carton of the Year
Johnnie Walker CollectionName of Entry:Johnnie Walker CollectionCarton Converter:Field PackagingBrand Owner:Diageo Global Duty FreeCartonboard Manufacturer:Henry&Leigh Slater, James Cropper
The package was designed to present the famous whisky as a luxurious gift. It was inspired by cosmetics packaging and effectively competes alongside beauty products for a share of the gift market. The carton was printed in 6 colour offset and coated with a matt UV gloss. The pure matt material was developed specifically to meet the needs of this pack. The pack was hand erected and assembled in shipping cases. The end-user merely had to place the bottle in the pack and apply the lids, which were also supplied.
The jury was very impressed with the distinguished shelf appearance of this carton range. The exceptional use of embossing, foil blocking, foil board and varnish set this range apart. Whilst supporting the attributes traditionally associated with a classic brand name, the cartons, available in various colourways, effectively enhance the image of the product as a premium gift.