Carton of the Year
Printed in three colours with matt and gloss varnishes on Chromolux 700, the carton is also highlighted with gold and silver foil. It is made, unusually, from a single piece of cartonboard, and a special packing line was developed for this high quality product which necessitated close co-operation between the carton maker and the end user. The very high print quality allied to the clever construction has produced an excellent example of carton packaging.
The Jury agreed that this carton was a classic example of how a carton can provide a unique product identity to a comparatively standard product. An outstanding feature that caught the eyes of the jury members was the clever cut out that highlighted the brand name which, used in conjunction with embossing and different matt and gloss varnishes, gave a three-dimensional effect that gave instant
impact. The carton was also, unusually, produced using a single~ piece of cartonboard so simplifying the production of the cartons. The jury commented that this design cIeverly illustrates that a mature product can be greatly enhanced by clever and innovative design.