Carton of the Year
RC Ritzenhoff Tristar
The product is produced from 325 g/m2 Simwhite and printed in 4 colour offset. The metallic effect is achieved by an 8 μm PET silver coating. In Its functional design, the shape of the package matches the content. The cord underlines the gift character of the product and in combination with the ‘toggle’ allows simple re-closure. The packaging is delivered in erected format and allows easy handling. The design of the candle holder is reflected in the packaging. The value of the product is underlined further by the cord and silver coating. In spite of its PET coating, the packaging is not considered as a composite material and therefore qualifies for lower waste management fees in Germany, where it was marketed for the first time. The other elements of the packaging can easily be separated from the cartonboard.
In the eyes of the Jury, this entry fulfils the essential requirements of a gift pack. In spite of its simple and compact construction, it adds a touch of class to the product it contains. The pack is a surprise in itself. It is not only fun to open but also to re-cIose.