Carton Converter: WestRock
Brand Owner: Nestlé
Structural Designer: Kenneth Baumeister + Vincent Fahrner
Graphic Designer: Sanpellegrino®
Cartonboard Manufacturer: WestRock

Minimalistic yet premium sums up this pack design quite nicely. WestRock’s Cluster-Pak® carrier with barcode masking at the top and can-locker at the bottom allows for clean 360° product visibility and billboarding while still using as little material as possible. Sanpellegrino® is exported globally to markets where barcodes need to be covered at the point of sale. With the folded panel at the top, the barcode is covered to avoid a single unit scan when buying a multi-pack. 

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Carton Converter: Graphic Packaging International
Brand Owner: Mars Wrigley
Structural Designer: Graphic Packaging International
Graphic Designer: Mars Wrigley
Cartonboard Manufacturer: Metsä Board

The Maltesers box was first launched over 90 years ago, in 1930. For a large part of its history, it has included a black PE film liner to preserve the quality of the contents. The new recyclable Maltesers box developed by Graphic Packaging now benefits from a 100% cartonboard construction, with a protective dispersion coating which allows the PE liner to be eliminated. This move will see 82 tonnes of plastic removed from the environment every year.

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Carton Converter: Rutgers Printing & Packaging Solutions
Brand Owner: Greenco Support B.V.
Structural Designer: Rutgers Printing & Packaging Solutions
Graphic Designer: Rutgers Printing & Packaging Solutions
Cartonboard Manufacturer: Stora Enso

A masterpiece of elementary and sustainable design, with a perfect balance between maximizing the visibility of the product while maintaining rigidity. Pure cartonboard has been chosen for the packaging, a sustainable counterpart to the well-known plastic bucket. The folding box is made of food-safe, renewable virgin fibre, has a smooth white surface, and an unbleached inside that conveys absolute eco-friendliness. It is easily reclosable with a "click", even after multiple uses.

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Carton Converter: SBCI société baumoise de cartonnages et d'impressions
Brand Owner: Arcady's
Structural Designer: SBCI
Graphic Designer: Arcady's
Cartonboard Manufacturer: Holmen Iggesund

This diptych calendar is presented closed with a sheath. When opened, the double hinged box becomes a refined Christmas decoration with an integrated pop-up of the famous Arcades. The quality of virgin fibers and printing is accentuated by hot foil.  It contains 24 surprise Advent sweets  to appreciate  throughout the days of Advent. These sweets of various shapes are packaged in a suitable cushioning ecological and innovative cardboard replacing the usual plastic blister. 

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Carton Converter: DUCAJU®
Brand Owner: La maison du Chocolat
Structural Designer: La maison du Chocolat | DUCAJU®
Graphic Designer: Giselle Balosso-Bardin
Cartonboard Manufacturer: BillerudKorsnäs

Due to its special shape and design, this Advent calendar is a work of art in itself. The hot foil creates beautiful highlights and makes the sphere sparkle, rendering it highly attractive. Each day of December has its own surprise, illustrated with the luminous world of paper artist Giselle Balosso-Bardin. The calendar has a ribbon that allows it to be hung as a Christmas decoration, while filling the calendar with chocolate, and the consumer opening experience, are both equally smooth processes. The small compartments can be opened and closed without any damage to the packaging.

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Carton Converter: Lucaprint
Brand Owner: PF Sanson
Structural Designer: Lucaprint
Graphic Designer: PF Sanson
Cartonboard Manufacturer: Stora Enso

Mercury Bikers is an Italian brand that markets electronic devices for motorcyclists and cyclists. They can be purchased in three different kits, depending on the type of desired accessories. For this reason, a special packaging was developed that would adapt to the various accessories and guarantee their protection, without using sponges or thermoforming. A box with interchangeable interiors was created to limit production and warehouse costs, at the same time offering excellent presentation and branding of the product.

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Carton Converter: Rattpack
Brand Owner: Kempinski Vienna
Structural Designer: Rattpack
Graphic Designer: Kempinski
Cartonboard Manufacturer: Sappi

Cardboard instead of plastic for catering, the Étagère, which features a top handle for easy transportation, allows several small dishes to be stacked on top of each other, saving space. The design means food can be presented elegantly, stylishly and sustainably! Reduced to the max, the presentation function matches the quality and image of the product.

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Carton Converter: Graphic Packaging International
Brand Owner: McDonald’s
Structural Designer: Carolin Spahlinger, Laurent Macault
Graphic Designer: McDonald’s
Cartonboard Manufacturer: Stora Enso

To help the world’s largest restaurant chain fulfil its strategy to source 100% of its guest packaging from renewable, recycled or certified sources by 2025, Graphic Packaging has developed a new solution for the company’s range of fresh salads. This new solution has enabled moulded fibre bowls with a plastic lid to be replaced with an attractive one-piece, fully recyclable cartonboard alternative with strong differentiation. The cartonboard is produced using renewable fibres from sustainably managed forests.

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Carton Converter: WestRock
Brand Owner: Distell International
Structural Designer: WestRock
Graphic Designer: Moonchild Sanelly Team
Cartonboard Manufacturer: WestRock

This package stands out with its perfect printing and finishing. There is a tactile reticulated varnish throughout the main design, which is noticeable when touched, adding to the romantic look and feel; beautiful to look at and beautiful to hold. The carton is a collectible as well as a conversation starter, offering an experience to be enjoyed with friends. The design retains the brand’s bold, premium look and feel.

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Carton Converter: MM Packaging (Plant: MM Packaging UK)
Brand Owner: Kellogg's
Structural Designer: MM Packaging (Plant: MM Packaging UK)
Graphic Designer:
Cartonboard Manufacturer: MM Board & Paper

To mark World Sight Day 2020, Kellogg’s launched Coco Pops boxes for blind and partially sighted people in almost 60 Co-op stores across the UK. The new boxes were created in partnership with the Royal National Institute of Blind People (RNIB) and feature UK-first technology that allows a smartphone to detect a unique on-pack code from up to three meters distance, as well as read aloud labelling and allergen information to the user.

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Carton Converter: Autajon Durero Packaging
Brand Owner: Curius
Structural Designer: Albert Diaz
Graphic Designer: Seriesnemo
Cartonboard Manufacturer: Stora Enso

This design is specially conceived to house four units of this disruptive design, square recycled glass bottle for a tonic water, and specifically focused on e-commerce. The multi-pack unit design matches the aesthetics of the bottle – square with round corners in the shape of a basket and folding handles that offer a double function: easy to carry, plus offering a space-efficient design for transportation and storage while also protecting the bottles: Multiple layers can be stacked on palettes without the needs for additional protective sheets.

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Carton Converter: Cardbox Packaging Wolfsberg
Brand Owner: Lindt & Sprüngli
Structural Designer: Cardbox Packaging Pinkafeld
Graphic Designer: Lindt & Sprüngli Deutschland
Cartonboard Manufacturer: BillerudKorsnäs

These chocolate ladybugs used to come in a PET thermoformed inset and were wrapped with foil. In this solution, all plastics were replaced with recyclable cardboard. As these are gift products, the focus is on design attractiveness, highlighted with hot foil stamping and a unique packaging construction. The use of cartonboard gave the product many new options to communicate with consumers to support sales by impressive packaging with new finishings.

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Carton Converter: MM Packaging (Plant: MM Premium Vienna)
Brand Owner: Mondelēz
Structural Designer: MM Packaging (Plant: MM Premium Vienna)
Graphic Designer: Mondelēz / SGS
Cartonboard Manufacturer: Metsä Board

Toblerone Bundle includes three different flavours of the Toblerone chocolate bars. The bundle packaging, a triangular prism which takes on the iconic shape of Toblerone chocolate, is sold exclusively in high frequency travel outlets and makes a great gift to share with other chocolate lovers. It allows unique branding and shelf display of a multipack unit. The sophisticated production, highly finished with gold foil, embossing and varnishing, is an eye-catcher.

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Carton Converter: MM Packaging (Plant: MM Neupack)
Brand Owner: Lapro Stockerau
Structural Designer: MM Packaging (Plant: MM Premium Vienna)
Graphic Designer: EZS Identtechnik
Cartonboard Manufacturer: MM Board & Paper

The potato box is plastic-free packaging that allows consumers to easily handle and store the product. The box features a convenient carrying handle and solid crash lock bottom. The freshness of the potatoes can be inspected through the clear cellulose window film, which is food grade, biodegradable and "OK compost HOME" certified. Microflute with Liner from MM Board & Paper.

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Carton Converter: Faller Packaging
Brand Owner: PleioFlow UK
Structural Designer: Faller Packaging
Graphic Designer:
Cartonboard Manufacturer: Holmen Iggesund

The regulations for medical device packaging are extremely complex. Moreover, the packaging in combination with the microbiological barrier system needs to be compliant with the standards used in operation rooms and their sterile surroundings. The carrier is designed to keep the device in a stable position, guarantee its safety and functionality and protect the microbiological barrier, which is provided by SteriClin pouches. The product box needs to properly secure the PleioFlow RF-Device during transport. A masterpiece of plastic replacement.

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Carton Converter: Lucaprint
Brand Owner: Fanton
Structural Designer: Lucaprint
Graphic Designer: Fanton
Cartonboard Manufacturer: RDM

Relife is the new eco-sustainable line of "Made in Italy" multi-sockets, made with certified recycled plastic material. The packaging highlights this concept by replacing classic plastic wrapping and using recycled cardboard. It is equipped with a Tamper Evident system and the case is optimised for the industrial process. It does not have a lining or coating, which fully highlights the sustainability credentials of the contents: A completely new mono-material case concept.

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Carton Converter: MM Packaging (Plant: MM Packaging Caesar)
Brand Owner: Quickpack
Structural Designer: MM Packaging (Plant: MM Packaging Caesar)
Graphic Designer:
Cartonboard Manufacturer: Buchmann Karton

There are already many different packages for clingfilm on the market. The folding box presented here stands out due to the innovative shape of its tear-off saw, which optimises the tear-off behaviour of the film to deliver smooth and perfectly usable film sections with no waste. The packaging consists entirely of cartonboard and is therefore recyclable and biodegradable.

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Carton Converter: Edelmann Group
Brand Owner: Dr. Grandel
Structural Designer: Edelmann Group
Graphic Designer: Dr. Grandel
Cartonboard Manufacturer: Stora Enso

These cartons for top cosmetics are produced with FSC certified cartonboard and are fully CO2 compensated. The glossy relief parts and the logo’s metal effects were achieved by digital finishing; the converter did not apply hot foil stamping or a separate varnish. The cartons offer a large area for the creative pop art design and include a hinged lid on the outside, which allows great presentation of the products when opened, and a secure closure via a locking tab with the sound of an acoustic "click".

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Carton Converter: Alzamora Group
Brand Owner: Hands off Wines
Structural Designer: Alzamora Group
Graphic Designer:
Cartonboard Manufacturer: Stora Enso

Eco Wine Pack is the packaging solution designed by Alzamora Group for a client in the wine category. The main objective of this project was to achieve a sustainable and innovative packaging, which, at the same time, provides differentiation to the brand and is attractive to the product’s target group, young consumers. The carton is recyclable, giving the product high visibility, blending nicely with the individual design of each can.

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Carton Converter: Van Genechten Packaging (Plant Turnhout)
Brand Owner: Rituals
Structural Designer: Van Genechten Packaging (Plant Turnhout)
Graphic Designer:
Cartonboard Manufacturer: Stora Enso | Metsä Board

The art of soulful living is a giftbox to promote 15 minutes "me-time" every day. To highlight the contents, a natural touch and feel was important for this concept. Premium virgin fibre boards create enough strength, while the all-over fabric structure embossing, combined with the matt dispersion varnish, generates the natural touch and feel. Hot foil is used perfectly to highlight this personal gift. The closing lid is constructed as a separate element to give the consumer the option to use the box without it, once opened.

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Carton Converter: Van Genechten Packaging (Plant Angoulême)
Brand Owner: Spiritique
Structural Designer: Van Genechten Packaging (Plant Angoulême)
Graphic Designer:
Cartonboard Manufacturer: BillerudKorsnäs | RDM

The brief was to develop an elegant, modern pack for the new Yu Gin product, without impacting the environment. This concept has it all. A smart combination of two different boards allows for a one piece construction of the folding box. The window cut-outs of the outside layer create the side buffers. And it is designed in such a way that the box is pre-glued and easy to construct. Moreover, the fixings for the bottle at the bottom and the top are integrated and easy to use. This protects the bottle, while at the same time generating full visibility of the packed product in a 100% sustainable manner.

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Carton Converter: Van Genechten Packaging (Plant Turnhout)
Brand Owner: Procter and Gamble
Structural Designer: Van Genechten Packaging (Plant Turnhout)
Graphic Designer:
Cartonboard Manufacturer: Metsä Board

At first sight, the pack looks simple but it is very well thought-out and holds and presents the product perfectly. You can pick it up as one product and even shake it without the products falling out. While doing a great job as sustainable bundle, the sleeve also creates a nice new consumer communication platform, and significantly improves shelf appearance. It also allows cross selling of different products and proves to be an efficient sales accelerator. The window cut-out on the front panel allows the consumer to see the scent or flavour of the product inside. The cut-outs on the back allow easy reading of the ingredients list; important in case of intolerances or allergies.

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Carton Converter: Edelmann Group
Brand Owner: Beiersdorf
Structural Designer: Edelmann Group
Graphic Designer: Beiersdorf
Cartonboard Manufacturer: Holmen Iggesund

First, the starter kit: The consumer buys an empty dispenser bottle and one tablet. The tablet is thrown into the dispenser bottle, which is then filled up with water to produce liquid soap. The packaging holds both products, is open at the side, and the separate tablet can be easily removed from the inner compartment of the sleeve. From the first use, the customer understands how the concept works and can repurchase tablets. The refill tablets are packed in tightly sealed cartons with trickle-tight tuck-in flaps. The package secures attractive shelf display and supports the material saving of a refillable bottle.

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Carton Converter: Karl Knauer
Brand Owner: AB InBev
Structural Designer: AB InBev
Graphic Designer: AB InBev
Cartonboard Manufacturer: Stora Enso | BillerudKornäs

This carton is a consumer-friendly beverage packaging for 12 bottles. The shape, with its round corners, gives a unique impression on the shelf. The package is provided with a new type of handle for comfortable carrying. Despite being telescopic, the handle does not use plastic. Instead, the strong connection is created through lamination. The flat-lying blank (“body”) is erected, formed, filled, and sealed at high line speed.

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