Public Award


Smarties Giant Hexatube

Name of Entry:
Smarties Giant Hexatube
Carton Converter:
Brand Owner:
Structural Designer:
Graphic Designer:
Cartonboard Manufacturer:
Smart Packaging

The new “Smarties Giant Hexatube” by WestRock is a plastic-free pack of one-piece construction made entirely from recyclable paperboard with an integrated cartonboard lid. The lid has glued ‘ears’ that break open and tabs that reseal the pack. Most cartons which are auto-erected are four sided but this pack has six sides which requires high levels of cutting and creasing accuracy to form and fill the pack consistently at high speed. The Giant Hexatube resembles the iconic smaller hexagonal tube, but now without any of the previous plastic elements, and the on-shelf standout and branding is exceptionally strong.