Bear Claws – fruit and vegetable snacks – are a fun way of attracting kids to healthy nutrition. The pack stands out on the shelf thanks to bright, bold colours as well as the small monster feet. The monster feet are a reference to the contents: deliciously freaky fruit & vegetable shapes, which the kids can build into their own little monster. The material of choice for the pack is reverse side printed cartonboard for a natural look and a pleasant tactile feel.
This high-quality organic honey called for a unique, enhancing pack. The folded frame not only protects the honey from light but also from transport damage. With the brown rear side turned inside out, the cartonboard communicates a focus on sustainability and nature. On the inside of the cartonboard, the world of bees opens up in print. The shape perfectly spotlights the product, the cartonboard frame is designed to work with as little material as possible and entirely without glue.
Good Beer S.L. Cerdos Voladores 3 can tube
This 3-can tube pack was produced to launch and promote this beer brand in a different multiple can format than the conventional 4, 6 or 12 cans. On top of this, the client wanted to display it in a different position on the shelf, so this vertical tube (formed using Arcwise® patented technology), is really distinctive when seen beside other brands. Shipping flat tube sheets – that are erected at the brand owner – instead of solid tubes has a major positive effect on logistics costs and carbon footprint emissions.
M&S Tart insert
M&S Chilled Tarts used to be packaged in a carton with a single use black PE tray. As part of a proactive approach to reducing unnecessary plastic in packaging, a recyclable and sustainable replacement insert was designed. This required considerable creative thinking to design a cartonboard solution that could provide structural rigidity and securely hold the tart, whilst also being able to be manufactured efficiently and supplied flat-packed.
The Better Solution
To differentiate itself from traditional tobacco packs, yet keeping the same dimensions for logistical purposes, the simple-looking Mawu pack was upgraded to provide extra functionality after opening. The box is easily opened with a flap unfolding into a tray presenting its contents as well as the advertising messages printed on the inside. The tray then provides a comfortable way for rolling the cigarettes. Pure cartonboard packaging was the only option for this project.
Meßmer Tea has succeeded in creating the perfect combination of sustainable, safe packaging and effectively demonstrating uniqueness with its eye-catching construction on the shelf. The packaging material of choice is a recycled cartonboard with a functional barrier, which shields packed food against migration. The pack retains the original taste and the smell of the product. Therefore, the cellophane used in the past is now obsolete.
Nestlé Corporate Gift Box
The tactile feel of this gift and transport packaging for handmade designer plates underlines both the sustainability of the packaging and the high quality of the contents. Inlays must secure the ceramics well for worldwide shipping. The carton is reverse printed with silver foil embossing emphasising its high quality. The inner part, made of cast cellulose fibre, was dyed in the same colour as the outer packaging.
Nestlé Pic-a-Pac Variety Cube
Looking to serve the needs of modern consumers, Nestlé wanted to create a convenient, out of home pack to stand out in the cluttered cereal aisle, improve functionality, convenience and quality for consumers as well as focus on environmental aspects such as recyclability. An innovative cube-shaped design which features a bag-in-box concept allows consumers to eat the cereal directly from the box as the specially designed bag inside allows milk to be added directly to the cereal.
SteadySense - 2-in-1 Flexi Shipping
Simple but flexible shipment packaging for this product opens the possibility of sending one or two products safely and with little erecting effort. Depending on how the integrated flaps are folded, assembled and placed, they result in flexible chambers that provide distance and stability and always guarantee safe shipping of the contents. The best choice was recycled cartonboard to guarantee safe transportation: no tape is needed, the pack is easily opened through a tear line in the cartonboard.
SwissGetal Collagen Lifting Mask Set
Combining different kinds of products within a box was the major challenge. This plain box securely stores and protects the ampoules, spray bottle and face masks. The aim was to apply a simple design so that every user could store and keep everything in place. In particular, the tray at the bottom of the box helps consumers to gain practical experience while using the product. Instead of a plastic tray and separators, the pack features a unique carton inlay.
Unilever Carte D'Or
This cartonboard tub replaces a plastic container which was traditionally made from polypropylene. Unilever has agreed on a two-year partnership with WWF Italy with Carte D’Or as main partner in the “plastic-free beach tour“. The cartonboard tub is coated with a bio-polymer and is therefore recyclable and compostable. The tub and lid are 23% lighter in weight, saving 520 tons of plastic per year. The embossing underlines the natural, premium brand.
Webecos - Elementary Skincare Promotion Box
A luxury promotional box holding seven products and a magazine, with a natural look and feel consisting entirely of cartonboard. Webecos wanted to give their customers a high-class gift set with a range of products to try out, together with a magazine providing all the information about the products. The images of different natural elements on the outside and inside of the box, together with the soft touch varnish, provide a natural, clean and soft look and feel of the complete box.