Carton of the Year

This carton shines bright like a diamond and immediately attracts the consumer as crystal rhinestones on a carton are very rare. Applying decorative diamonte on a carton poses a big challenge and requires special skills.
The distinctive structural design gives the packaging a diamond shape and harmonises perfectly with the crystal rhinestone application. Up to now, diamonte multi-pack applications were mostly made on tin boxes, whereas here cardboard is being used instead. Metallic print with partial textured varnish finishing and an embossed silver hot-foil printed logo enhance the effect at the point of sale.

The pack construction itself is interesting, with its triangular facets, but it is the application of the ‘jewels’ on the sides that creates impact and in-hand texture. Inside the pack there is a showy metallic holographic finish. But the winning point is that the product, pack inner and pack outer work together for the target market – young women who like some ‘bling’.