CHAIRMAN OF THE JURY | COMMENTS FROM SATKAR GIDDA
With plastic now truly in the firing line of governments as well as environmentalists, it is a great opportunity for companies involved with cartonboard to really show what the material can do for a brand and the resultant benefits to the consumer.
The entries did not disappoint. In every category, I can state that the judges saw design, construction, structure and graphics that really made an impact and set cartonboard far away and above any other material.
Impact is not always created just by structure or by some glossy finish. As judges we have to assess the pack from several view points such as on-shelf, in hand, functionality and above all consumer benefit and consumer understanding of what the packaging is representing.
Choosing a winner in each category was not easy. It was easy, in fact, to make a case for several winners in each category. Like many competitions, there are fine margins between winners and finalists and so that is the case here but more so this year I feel.