Frozen & Chilled Foods

Winner

Zoe & Zazu Goat Cheese Packaging

Official name of entry:
Zoe & Zazu Goat Cheese Packaging
Entrant: Carton Producer::
Brand Owner:
Emmi Schweiz
Structural Designer:
Graphic Designer:
Sophie Griffiths, Soho Square
Cartonboard Manufacturer:

Gentle Seduction

Zoe & Zazu is an innovative pack that captivates the viewer at first glance and also tells a story. The two goats, Zoe & Zazu, promote the delicious goat cheese themselves. Inside the pack the story continues and seduces with a refreshing, attractive design that combines a lovely appearance with functional handling.
The packaging holds together without glue and has a flap for resealing. Printed in offset with eight low-migration inks, it was refined with embossing and UV matt and gloss varnish. The triangular shape is filled by hand and can still be stacked efficiently. To protect the goat cheese the inside has a PET lamination. The Fibre Evolution system from Model AG, which also recycles beverage cartons, allows the PET-coated packaging to be recycled.

Jury comments

Simplicity of construction was the first appealing point of this cheese pack. Opening, presenting the product and re-closing were all well done. The added draw was that not only all external panels were used to communicate to the consumer but also printing on the inside was used for additional product story.
Communication is key for purchase and for engaging consumers.

Finalists

Divino Marmande

Official name of entry: Divino Marmande
Entrant: Carton Producer: Saica Pack Barcelona
Brand Owner: Cualin
Structural Designer: Saica Technical Office Team
Cartonboard Manufacturer: RDM Group
Easy and Specific
The main differentiation and advantage of this extremely specific design is to personalise product transportation and presentation at the point of sale into just a small and single piece of cartonboard, resulting in a very particular and optimum tailor-made wrapping concept. Main features: easy processing on assembly lines as single piece of cartonboard, integrated handle dividing inner space into two separate compartments, innovative application of automatic lock as sidewalls.

Mimosa – Lactogal

Official name of entry: Mimosa – Lactogal
Entrant: Carton Producer: Graphicsleader Packaging
Brand Owner: Lactogal
Structural Designer: Graphicsleader Packaging
Cartonboard Manufacturer: Stora Enso
Efficient Beauty
The pack has evolved from a simple and traditional rectangular shape to a more rounded and innovative construction. This resulted in a new and better image, with a clear family shape definition, a productivity increase (more units per sheet) and cartonboard reduction, with a direct impact on the pack cost, on recyclability needs, and on the CO2 footprint. Besides the savings, the new shape is appealing on the shelf, and also creates a clear brand identity.

Tetilla Cheese Three Travelers

Official name of entry: Tetilla Cheese Three Travelers
Entrant: Carton Producer: Alzamora Packaging
Brand Owner: Dairylac
Structural Designer: Alzamora Packaging
Graphic Designer: Dairylac
Cartonboard Manufacturer: Stora Enso
Storytelling
This sustainable, innovative and functional packaging for cheese is designed to enhance the brand image and the regionality of the product. It is personalised and follows the thread of a traditional story that explains the shape of a shell. Thanks to the structure, the cheese is centred and protected on all sides. The innovative design stands out among other types of packaging for artisan cheeses, as these are usually made of plastic. The simple structure in one piece is easily assembled.