The independent, international jury covers a broad range of expertise: its members represent all areas of the supply chain. All relevant viewpoints are represented – from design, manufacturers, brand owners, the retail trade and consumers. It is the cumulative experience from all areas that makes the success of packaging on the market. The jury will meet in The Hague in June 2017.
“Sheer beauty” alone is not sufficient for a distinction! All entries will be judged according to various criteria: these include graphic and structural design, production techniques, cost-efficiency, ecology, innovation, convenience, brand message, advertising impact, sales stimulus, etc. Depending on the category, these criteria are also weighted differently: what counts in the business sector also counts in the competition!
Our recommendation: highlight the special qualities of your packaging in the accompanying documents as clearly as possible for the jury! The jury will hold an open and comprehensive discussion on every decision and assessment. The jury’s decisions will be explained in detail on the Pro Carton website as well as the brochure.