Volume Markets

Winner

Babor packaging for ampoules

Official name of entry:
Babor packaging for ampoules
Entrant: Carton Producer:
Brand Owner:
Structural Designer:
Graphic Designer:
Cartonboard Manufacturer:
Luxury and convenience

The product itself feeds the skin with intensive moisture. To convey this effect, a special tactile surface with a soft touch varnish is used. This gives customers that pleasing feeling of smooth skin. The black basic colour on the folding carton reflects high quality, luxury and elegance and makes the ampoules, which are printed in different colours, appear in a perfect light. Blind embossing of the ampoule on the front panel and the Babor logo support this effect. This solution has been received exceedingly well by consumers, and demand from the retail trade is correspondingly high.
High convenience is provided inside the folding carton. Its lid is hinged with a lifting mechanism. The hinged insert protects and holds the products and when the box is opened the ampoules are raised, allowing for easy and comfortable access. The mono-material is cartonboard – glued from one piece. With the soft touch varnish, no film lamination is needed.

Jury comments

Weirdly enough, this is the third winner that features ampoules/vials as its product delivery. However, the product content is about luxury and skin care, about self indulgence. The pack surface has a soft touch finish which in turn tends to indicate the smoothness of skin that can be achieved by using this product. The colours also suggest premiumness. When you open the pack the ampoules rise within the packaging for ease of access.

Finalists

Findus 30 Fish Fingers Twinpack

Official name of entry: Findus 30 Fish Fingers Twinpack
Entrant: Carton Producer: Graphic Packaging International
Brand Owner: Findus Sweden | Findus Norway
Structural Designer: GPI (Lieke van den Elshout & Josien Maartense)
Graphic Designer: Findus
Cartonboard Manufacturer: Mayr-Melnhof Eerbeek
Tastes twice as good
The ‘Twin-Pack’ is a specially designed Fish Finger carton for a market-leading brand in Sweden, Norway and France. The novel carton was designed to deliver high quality products and exciting new ideas to its customers. The robust pack offers both optimised shelf presentation and added-value features such as an easy opening device. In addition, the resource-efficient design takes up less room in the freezer and has resulted in a 40 per cent board reduction.

Taste the Difference Premium Tomatoes

Official name of entry: Taste the Difference Premium Tomatoes
Entrant: Carton Producer: The Alexir Partnership
Brand Owner: Sainsbury's
Structural Designer: The Alexir Partnership
Graphic Designer: Sainsbury's
Cartonboard Manufacturer: Stora Enso
Fresh fruit
This is a cartonboard pack format for the fresh produce category, virtually free of plastic. It helps retailers achieve a more plastic-free aisle. The rigidity and robustness of the cartonboard protects and promotes the delicate produce and has an organic feel. 360 degree branding with reverse print for recipe ideas are all part of the pack design. The basket is made of fully recyclable FSC cartonboard.

Wheel of light

Official name of entry: Wheel of light
Entrant: Carton Producer: Edelmann
Brand Owner: Lumene Oy
Structural Designer: Edelmann
Graphic Designer: JDO Brand Design and Innovation
Cartonboard Manufacturer: Sappi Alfeld
Wheel of light
The Lumene cosmetic series displays the “wheel of light” and when looking at the pack from different angles the light reflects the micro-embossing. The packaging design represents light, radiance and nature. The inner compartments hold the products. The inside printing also reflects the basic colour. The folding cartons are delivered as a pre-glued flat blank and are erected when needed in order to save space during transport and storage. All folding cartons can be erected and filled fully automatically. There is no film lamination, only mono-material cartonboard.