Nicorette Pandora Box

Name of Entry:
Nicorette Pandora Box
Entrant: Carton Converter:
A&R Carton Oy
Brand Owner:
Johnson & Johnson
Structural Designer:
Peter Andersson
Graphic Designer:
Johnson & Johnson
Cartonboard Manufacturer:
Stora Enso
Cost-effective and child-proof

McNeil wanted A&R Carton to provide the ideal single-piece carton solution for its nicotine gum. The objective was a child-proof solution suitable for foods with barrier function and suited for fully automatic processing. The consumer was to be able to use the carton intuitively and remove the product easily. To ensure a favourable price and flexible delivery, conventional materials were to be used.
Child-proof solutions made of cartonboard are still rare, most are still made of plastic. But cartonboard is the preferred material for this product and the cartonboard selected met the strict requirements of the pharmaceutical industry as well as the wish of the brand owner and the consumers for high-quality appearance and sustainability. All objectives were met: security features, improved access to the product, intuitive use. Even the existing packing line could be used, with a few small modifications.

Jury comments

The Chairman of the Judges said that he felt that the entrants in this category were by far the best he had seen for several years and this made the selection of finalists and a winner most difficult. Finally however they chose the Nicorette pack as it best fulfilled all the requirements in their opinion. It was a clever one-piece construction that could be packed at high speed and had excellent graphics that would attract attention at the point of sale. It was simple to open and offered ease of use so combining all the necessary elements for this type of product.


Basica® Intensiv-Kur

Name of Entry: Basica® Intensiv-Kur
Entrant: Carton Converter: Papierwerk Landshut Mittler GmbH & Co. KG
Brand Owner: Protina Pharmazeutische GmbH
Structural Designer: Papierwerk Landshut Mittler GmbH & Co. KG
Graphic Designer: Specktakulär GmbH
Cartonboard Manufacturer: Iggesund Paperboard
Distinguished clarity
A new packaging for the premium segment in pharmacies excels with functionality and clarity. It protects and presents the daily portions and the individual dosage forms as well as leaving room for an information booklet without covering the contents.   

Boost Buddy

Name of Entry: Boost Buddy
Entrant: Carton Converter: Chesapeake Pharmaceutical & Healthcare Packaging
Brand Owner: Poseidon Partners
Structural Designer: Poseidon Partners, Chesapeake Pharmaceutical & Healthcare Packaging, Kinneir Dufort
Graphic Designer: Skin Visual Equity, Kinneir Dufort
Cartonboard Manufacturer: Iggesund Paperboard
Strength with cartonboard
Replacing glass or plastic with cartonboard has succeeded exceedingly well with this brand packaging for younger target groups. Design and image have benefitted, as have sustainability and optimal protection of the contents.


Name of Entry: Duphafral
Entrant: Carton Converter: Alzamora Packaging
Brand Owner: Zoetis
Structural Designer: Alzamora Packaging
Graphic Designer: Pfizer
Cartonboard Manufacturer: Klabin Papéis
Form and function
A strong carton which can be erected with a single movement, developed with the objective of reducing volume as well as speeding up the packaging process. Ten separators ensure that the individual bottles do not touch each other.